The days of customers finding your pest control business in the Yellow Pages are over for business owners. Online search is king, with Google dominating as 97% of users head online to research local services. The rules have changed, so how can a pest control company keep up?…
As one of the earliest online marketing strategies, email marketing has stood the test of time. A tried and true method for business owners in the pest control industry that allows you to nurture leads and convert them into loyal customers. This two-part series will help you utilize…
The holiday season is a time of giving and gathering. For many communities, this means holding local volunteer initiatives, or hosting events for community members to all come and gather together. As many pest control companies thrive on business from their local communities and communities from surrounding areas,…
It seems like nearly every day there is a new smartphone, gadget, car, or computer. While the act of constantly keeping up with all of these technological advancements can be intimidating and frustrating at times, these tools are ultimately designed to make our daily lives better. On a…
Commercial pest control companies are sure to encounter their fair share of business challenges, which can differ greatly from those residential pest control companies typically face. When servicing commercial customers, whether it be an office building or an apartment complex, pest control companies can expect to experience more…
As companies grow and expand, so do their needs. One thing that must evolve during periods of growth and change is the customer support systems in place. Customers today are vocal and have a variety of outlets to express their opinions that may influence others. Having a best-in-class…
The 2018 PestPac User Conference features a jam-packed agenda with over twenty new courses! In between sessions and after the conference ends each night, we encourage attendees to experience everything the Big Easy has to offer. That’s why we’ve put together this guide to help you make the most of…
Strategic marketing in the off season can significantly increase your sales in the upcoming busy season and reinvigorate your current customers. You can gain awareness for your pest control business to new prospects and show current and prospective customers you are an expert in the pest control space.…
Being busy with a constant stream of business is great, but a ‘slow season’ can also be beneficial for your pest control business. The key is to be proactive during this downtime to better prepare for the next busy season, which will arrive before you know it. Reflection…
Millennials continue to be the largest generational group of home buyers, and the most active generation of buyers, for the fifth consecutive year, according to the National Association of Realtors® 2018 Home Buyer and Seller Generational Trends study. As millennials continue to become introduced to the rewards and…
One of the biggest pain points we hear is the inability to get new customers in the door. You’re looking to generate more business – we get it. But you already have a captive audience who knows and trusts you, so use that to your advantage. Whether you…
While it’s easy to get lost in the day-to-day of running your pest control business, it’s important to take a step back, see where you’re at and determine where you want to be. In order to grow your business, reduce costs and improve customer service, identifying challenges and…
There’s one question that we hear fairly often, “Do I really need pest control software?” And trust us, we get it. You’ve been running your pest control business for years, sometimes decades with little to no software. You’re the expert! However, it’s extremely easy to fall into the trap of…
With a limited number of hours in a day, your staff can only do so much. Wouldn’t it be nice to cut down on the amount of manual processes needed to run your business? Whether you run a small or a multi-million dollar pest control business, automating your technicians’…
There’s no way to avoid it, the busy season is fast approaching for pest control companies across the nation. During the winter lull, some PCOs get their plan in place, while others are operating as if it’s business as usual. If you’re not using your downtime to research…
Whether you’re new to the pest control industry or have been around for years (or even decades!), taking the right steps to continuously scale your business is more important than you might think. Regardless of where your business is in its lifecycle, you should have the same goal…
Take a look at your business – where are you spending most of your time each month? If I had to guess, route planning is one of your top-5 most time consuming tasks. Wouldn’t it be nice to cut down the amount of time you spent each month…
In the age of the cloud, more and more pest control businesses are moving towards a paperless sales process. Going paperless is beneficial to your business and can greatly streamline your operations while also increasing customer satisfaction and revenue. Save Time The client proposal process has never been…
Once upon a time, the logistics of remotely managing a field service business would’ve seemed impossible. However, the advent of smartphones and tablets have made this a reality and now it’s easier than ever to connect your branch office(s) and field techs with the use of mobile apps. Moving…
If you run a field service business or any type of business, you are probably very focused on customer retention. We all know that it is easier and more cost-effective to keep a customer than it is to gain one. In fact, depending on the industry, acquiring a new…