Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new…
As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow…
Of the many channels of communication used to connect with your audience to promote your brand and increase sales, email marketing has been found to be one of the most successful. In a recent article, Hubspot reported that email generates $38 for every $1 spent, making it one…
By the WorkWave Channel Partner Team and Voice for Pest As you’ve probably experienced, one of the most effective ways to establish a lasting connection with anyone, outside of a face-to-face meeting, is with a phone conversation. Speaking to a live person creates an immediate advantage due to…
For more than 20 years, Cowleys Pest Services, a family-owned and operated pest control business, has served residential, commercial and industrial customers throughout New Jersey. Since starting the company, owners Drew and Bill Cowley have grown their business to have more than 20 full-time employees, servicing more than…
When it comes to running a pest control business, one of the biggest pain points we often hear is the inability to attract, hire, and retain star pest control technicians. If you hire someone with good experience, a positive attitude, and the ability to pay attention to detail,…
Whether you’re a PCO who sometimes wears a sales hat, a dedicated salesperson, or a technician aiming to get customers on board when providing service, it’s important that, as a pest control company, you equip yourself for success by adopting and executing some key selling methods. There are…
The right pest control software can not only help you run your business and improve efficiency, but it can also help you to work smarter. Finding the right software can be a challenge – especially when there are so many pest control software solutions to choose from. That’s…
The days of customers finding your pest control business in the Yellow Pages are over for business owners. Online search is king, with Google dominating as 97% of users head online to research local services. The rules have changed, so how can a pest control company keep up?…
As one of the earliest online marketing strategies, email marketing has stood the test of time. A tried and true method for business owners in the pest control industry that allows you to nurture leads and convert them into loyal customers. This two-part series will help you utilize…
The holiday season is a time of giving and gathering. For many communities, this means holding local volunteer initiatives, or hosting events for community members to all come and gather together. As many pest control companies thrive on business from their local communities and communities from surrounding areas,…
It seems like nearly every day there is a new smartphone, gadget, car, or computer. While the act of constantly keeping up with all of these technological advancements can be intimidating and frustrating at times, these tools are ultimately designed to make our daily lives better. On a…
Commercial pest control companies are sure to encounter their fair share of business challenges, which can differ greatly from those residential pest control companies typically face. When servicing commercial customers, whether it be an office building or an apartment complex, pest control companies can expect to experience more…
As companies grow and expand, so do their needs. One thing that must evolve during periods of growth and change is the customer support systems in place. Customers today are vocal and have a variety of outlets to express their opinions that may influence others. Having a best-in-class…
The 2018 PestPac User Conference features a jam-packed agenda with over twenty new courses! In between sessions and after the conference ends each night, we encourage attendees to experience everything the Big Easy has to offer. That’s why we’ve put together this guide to help you make the most of…
Strategic marketing in the off season can significantly increase your sales in the upcoming busy season and reinvigorate your current customers. You can gain awareness for your pest control business to new prospects and show current and prospective customers you are an expert in the pest control space.…
Being busy with a constant stream of business is great, but a ‘slow season’ can also be beneficial for your pest control business. The key is to be proactive during this downtime to better prepare for the next busy season, which will arrive before you know it. Reflection…
Millennials continue to be the largest generational group of home buyers, and the most active generation of buyers, for the fifth consecutive year, according to the National Association of Realtors® 2018 Home Buyer and Seller Generational Trends study. As millennials continue to become introduced to the rewards and…
One of the biggest pain points we hear is the inability to get new customers in the door. You’re looking to generate more business – we get it. But you already have a captive audience who knows and trusts you, so use that to your advantage. Whether you…
While it’s easy to get lost in the day-to-day of running your pest control business, it’s important to take a step back, see where you’re at and determine where you want to be. In order to grow your business, reduce costs and improve customer service, identifying challenges and…