Today’s pest control customers value convenience. They want to request estimates, ask questions, and book services as easily and as quickly as possible, on their own schedule. In fact, according to Inc., more than half of customers believe that a business should be available 24 hours a day.…
Want a crash course on S.M.A.R.T. goals before diving in? Find everything you need to know in our previous article! Before you can dive into creating goals for the coming year, it’s important to have a solid understanding on where you stand and how to position yourself for…
As we enter 2021 and gear up for a new year, many of us are making personal resolutions and reflecting on what we want to achieve in the coming year. Whether you’re setting personal resolutions for 2021 or not, there’s no time like the present to turn your…
Your customers are more connected to technology than ever before, and that means their expectations for your business have shifted to include the use of current technology to provide them with more efficient service. The use of technology in the field not only builds your customers’ confidence in…
As a pest control professional, you know how easy life can be for rodents once they find their way inside a man-made structure. With shelter from the elements, protection from predators, and easy access to food, human homes and buildings are all too attractive to rats, mice, and…
A commonly cited phrase tells us that knowledge is power, and that’s certainly true for pest control business operators. All of the knowledge in the world though, won’t do you any good if you’re not able to sort through it to gain insights into your business’s performance and…
When it comes to termites, you’ll find that just about all of your prospects and customers know the risks involved. Termites are infamous for their ability to infest an area, cause costly damage, or even destroy a home. When homeowners find out that they have termites, it doesn’t…
There are plenty of things that are synonymous with summer, including barbecues, bonfires, and swimming pools, just to name a few. Another common outdoor element that’s tied to summer is an unwelcome one: the arrival of mosquitos. The unfortunate truth is that for most of the United States,…
For pest control companies, the COVID-19 pandemic has certainly had an impact on the way that business is conducted. While most municipalities have deemed pest control to be an essential service, businesses still need to restrategize their business practices in order to remain efficient, profitable, and productive in…
The spread of COVID-19 is impacting the pest control industry in unprecedented ways, shifting everything from customer demand and expectations to the way in which businesses around the world are operating. With so many variables at play, it’s only natural that pest control companies like yours are eager…
When you zoom out and take a look at the way that your small or medium-sized pest control business (SMB) runs, it’s easy to see that efficiency plays a crucial role in determining your bottom line. If you’re not making the most of your resources with effective processes,…
The pest control business tends to ebb and flow with the seasons, and many pest control companies experience a relative lull during the winter months. Before you know it, though, things will be ramping up for another busy pest control season.Taking advantage of the calm before the storm…
Every day, you work hard to keep the moving parts of your pest control business running smoothly. New customers, incoming orders, scheduling, routing, your technicians in the field, the materials they depend on… the list of things that demand your attention goes on and on. Handling the operations…
Pest control is more than a way to earn a paycheck. It’s a rewarding career where you have the opportunity to help people reclaim their homes from pest infestations. Unfortunately, unwanted creepy crawlies will always try to invade our living spaces, but that means steady business for the…
Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new…
As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow…
It was such a joy to once again attend PestWorld in beautiful San Diego, California, this year. PestWorld brings together some of the most talented voices in pest control. I love the opportunity to learn from them, and to validate the exceptional changes that WorkWave is making to…
By Marne Martin, CEO of WorkWave As we approach the biggest event of the year for the pest control industry, it gives us a wonderful chance to take a closer look at what makes pest control such a unique and innovative industry. It also gives us the opportunity…
What is Customer Onboarding and Why is it so Important? Customer onboarding is the process of facilitating all activities around introducing and enabling a new user to a product or service. Underneath the surface, it requires practical strategies to empower new customers with the hands-on training, resources, and…
Of the many channels of communication used to connect with your audience to promote your brand and increase sales, email marketing has been found to be one of the most successful. In a recent article, Hubspot reported that email generates $38 for every $1 spent, making it one…