Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new…
As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow…
It was such a joy to once again attend PestWorld in beautiful San Diego, California, this year. PestWorld brings together some of the most talented voices in pest control. I love the opportunity to learn from them, and to validate the exceptional changes that WorkWave is making to…
By Marne Martin, CEO of WorkWave As we approach the biggest event of the year for the pest control industry, it gives us a wonderful chance to take a closer look at what makes pest control such a unique and innovative industry. It also gives us the opportunity…
What is Customer Onboarding and Why is it so Important? Customer onboarding is the process of facilitating all activities around introducing and enabling a new user to a product or service. Underneath the surface, it requires practical strategies to empower new customers with the hands-on training, resources, and…
Of the many channels of communication used to connect with your audience to promote your brand and increase sales, email marketing has been found to be one of the most successful. In a recent article, Hubspot reported that email generates $38 for every $1 spent, making it one…
By the WorkWave Channel Partner Team and Voice for Pest As you’ve probably experienced, one of the most effective ways to establish a lasting connection with anyone, outside of a face-to-face meeting, is with a phone conversation. Speaking to a live person creates an immediate advantage due to…
For more than 20 years, Cowleys Pest Services, a family-owned and operated pest control business, has served residential, commercial and industrial customers throughout New Jersey. Since starting the company, owners Drew and Bill Cowley have grown their business to have more than 20 full-time employees, servicing more than…
Pest control is not a glamorous industry, however, we all can be our best selves and contribute in a meaningful way. No one grows up wanting to be in the pest control industry unless you’re born into it. We are here to change that. We are killing insects…
When it comes to running a pest control business, one of the biggest pain points we often hear is the inability to attract, hire, and retain star pest control technicians. If you hire someone with good experience, a positive attitude, and the ability to pay attention to detail,…