When it comes to termites, you’ll find that just about all of your prospects and customers know the risks involved. Termites are infamous for their ability to infest an area, cause costly damage, or even destroy a home. When homeowners find out that they have termites, it doesn’t…
There are plenty of things that are synonymous with summer, including barbecues, bonfires, and swimming pools, just to name a few. Another common outdoor element that’s tied to summer is an unwelcome one: the arrival of mosquitos. The unfortunate truth is that for most of the United States,…
When you zoom out and take a look at the way that your small or medium-sized pest control business (SMB) runs, it’s easy to see that efficiency plays a crucial role in determining your bottom line. If you’re not making the most of your resources with effective processes,…
The pest control business tends to ebb and flow with the seasons, and many pest control companies experience a relative lull during the winter months. Before you know it, though, things will be ramping up for another busy pest control season.Taking advantage of the calm before the storm…
Every day, you work hard to keep the moving parts of your pest control business running smoothly. New customers, incoming orders, scheduling, routing, your technicians in the field, the materials they depend on… the list of things that demand your attention goes on and on. Handling the operations…
Pest control is more than a way to earn a paycheck. It’s a rewarding career where you have the opportunity to help people reclaim their homes from pest infestations. Unfortunately, unwanted creepy crawlies will always try to invade our living spaces, but that means steady business for the…
Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new…
As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow…
Of the many channels of communication used to connect with your audience to promote your brand and increase sales, email marketing has been found to be one of the most successful. In a recent article, Hubspot reported that email generates $38 for every $1 spent, making it one…
By the WorkWave Channel Partner Team and Voice for Pest As you’ve probably experienced, one of the most effective ways to establish a lasting connection with anyone, outside of a face-to-face meeting, is with a phone conversation. Speaking to a live person creates an immediate advantage due to…
For more than 20 years, Cowleys Pest Services, a family-owned and operated pest control business, has served residential, commercial and industrial customers throughout New Jersey. Since starting the company, owners Drew and Bill Cowley have grown their business to have more than 20 full-time employees, servicing more than…
When it comes to running a pest control business, one of the biggest pain points we often hear is the inability to attract, hire, and retain star pest control technicians. If you hire someone with good experience, a positive attitude, and the ability to pay attention to detail,…
Whether you’re a PCO who sometimes wears a sales hat, a dedicated salesperson, or a technician aiming to get customers on board when providing service, it’s important that, as a pest control company, you equip yourself for success by adopting and executing some key selling methods. There are…
The right pest control software can not only help you run your business and improve efficiency, but it can also help you to work smarter. Finding the right software can be a challenge – especially when there are so many pest control software solutions to choose from. That’s…
The days of customers finding your pest control business in the Yellow Pages are over for business owners. Online search is king, with Google dominating as 97% of users head online to research local services. The rules have changed, so how can a pest control company keep up?…
As one of the earliest online marketing strategies, email marketing has stood the test of time. A tried and true method for business owners in the pest control industry that allows you to nurture leads and convert them into loyal customers. This two-part series will help you utilize…
The holiday season is a time of giving and gathering. For many communities, this means holding local volunteer initiatives, or hosting events for community members to all come and gather together. As many pest control companies thrive on business from their local communities and communities from surrounding areas,…
It seems like nearly every day there is a new smartphone, gadget, car, or computer. While the act of constantly keeping up with all of these technological advancements can be intimidating and frustrating at times, these tools are ultimately designed to make our daily lives better. On a…
Commercial pest control companies are sure to encounter their fair share of business challenges, which can differ greatly from those residential pest control companies typically face. When servicing commercial customers, whether it be an office building or an apartment complex, pest control companies can expect to experience more…
As companies grow and expand, so do their needs. One thing that must evolve during periods of growth and change is the customer support systems in place. Customers today are vocal and have a variety of outlets to express their opinions that may influence others. Having a best-in-class…