When you’re a field service business, getting a leg up over the competition is key. Let’s say you’re a pest control company in Houston. You want potential customers in your area to choose your business over your competitors for service. To make this happen, you’ll need to be a dominant presence across online platforms like Google. This means showing up high in search results, having ads displayed prominently, and having a strong business listing that…
Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new pest control business owner, your challenge is figuring out how to convey to your customers that you can offer more value than the competitors, whether it be…
Online reviews are a huge influence on consumers when they are seeking to hire a trustworthy service business. It is a very personal matter when you think about it; people are inviting you to come to their home, sometimes even if they are at work, and make their sanctuary beautiful, functional, safer, or more comfortable. So, it stands to reason that most people will do research before they decide on a company to bring into…
Helping new customers to find their way to your business is a full-time job, and chances are that you already have your hands full taking care of your current customers and working to ensure that your business is running smoothly. That’s where WorkWave Marketing Services comes in, handling your marketing needs to help grow your business so that you can reach your full potential. To make things even easier for you, WorkWave Marketing Services is…
When running a local service business, social advertising across Facebook and Instagram can be a powerful tool if executed correctly to kick start your business. While “organic” social still provides value, the results are unpredictable. It can be difficult to anticipate if your content is reaching your actual target market, and engagement rarely correlates with real business goals, such as brand awareness, website traffic, and lead generation. “Organic social” is simply all social efforts that…
Why Social Media Is Important For Your Business Social media is a part of our everyday lives and essential for business. Whether your field service business is small and family-owned, a large enterprise, or somewhere in between, there is a tremendous value and endless opportunities on social media, such as increasing your customer base, building and nurturing relationships with existing customers, reputation management, and more. Social media provides a direct outlet for communication with current…
The days of customers finding your pest control business in the Yellow Pages are over for business owners. Online search is king, with Google dominating as 97% of users head online to research local services. The rules have changed, so how can a pest control company keep up? Implementing an SEO (search engine optimization) strategy can help your pest control company reach more customers online and get a leg up on the competition. Moz defines…
As one of the earliest online marketing strategies, email marketing has stood the test of time. A tried and true method for business owners in the pest control industry that allows you to nurture leads and convert them into loyal customers. This two-part series will help you utilize email marketing to grow your pest control business and wow your customers. Email Marketing Beginner Tips 59% of marketers identified email as the most effective channel for…
With the new year just a few weeks away, it’s important to head into 2019 prepared for success. Each year brings with it new trends in all aspects of the field service management industry, from technological advancements to hiring practices. Read on as we explore what lies ahead for the industry in 2019 and beyond. State of the Field Service Industry The job market is heating up With the field service market expected to grow…
What’s better than happy customers? Happy customers who routinely request your service. And while break-fix-repairs and emergency services can be lucrative, maintenance plans provide HVAC businesses with a steady, reliable revenue stream. Here are some best practices to consider and help you properly market your own maintenance plan. Put the customer first: Always put the customer first. What exactly is in it for them? Preventative HVAC maintenance plans ensure the customer’s systems are operating at…
Strategic marketing in the off season can significantly increase your sales in the upcoming busy season and reinvigorate your current customers. You can gain awareness for your pest control business to new prospects and show current and prospective customers you are an expert in the pest control space. Scrub & Maximize your Database Focus on building and cleansing your database in order to help convert more leads into customers in the upcoming season. Start by…
The lawn and landscape market has grown almost 4.7% year-over-year since 2013, and so has the competition. With more and more competitors starting lawn care businesses and flooding both the residential and commercial lawn and landscape market, many providers are finding it harder to attract new customers. And while landscape service providers have capitalized on high construction volumes, more disposable income among households, and cheaper fuel, these trends are expected to fade over the next…
Millennials continue to be the largest generational group of home buyers, and the most active generation of buyers, for the fifth consecutive year, according to the National Association of Realtors® 2018 Home Buyer and Seller Generational Trends study. As millennials continue to become introduced to the rewards and trials of homeownership, they should also be sparking a change in the way pest control companies are looking at how they run their businesses. In order to…
Achieving true business growth means diversifying efforts to expand and maintain existing customer relationships. Capitalizing on cross and upsell opportunities can be powerful tools to add value for the customer and your cleaning business. Research shows that increasing customer retention by just 5 percent can increase your profits by 25-95 percent, with upselling and cross-selling responsible for about 10-30 percent of total business revenue, according to a Forrester analyst. It’s also easier and cheaper to…
Price increases can be a tricky subject, especially if you’re just getting started with your cleaning company. On one hand, it is a powerful strategy that can help improve your company’s bottom line. On the other, it can become a point of contention among your customers, potentially causing them to evaluate alternative cleaning providers. By implementing a well-thought-out strategy, you can effectively increase prices without jeopardizing your customer base. Here are 4 tips to help…
In every competitive field service industry it’s more important than ever to properly market your services to potential customers. While a lot of focus is rightfully placed on local search and organic SEO, a marketing strategy that combines organic efforts with paid marketing (SEM) can provide multiple benefits for your business. We refer to this as the ‘Lift Factor,’ the positive momentum resulting from a combined SEO/SEM strategy when one company manages both efforts and…
Whether you’re the best pest control business, plumber, or lawn care company in town or just starting a cleaning company, not everyone is going to choose you for their home service needs. While you may think you’re doing everything in your power to grow your business, you might be missing the mark on a few key items that will help you succeed. Have you looked at your competition and wondered, what are they doing that…