When you’re a field service business, getting a leg up over the competition is key. Let’s say you’re a pest control company in Houston. You want potential customers in your area to choose your business over your competitors for service. To make this happen, you’ll need to be…
Studies show that when the women’s labor force participation rises, so does the economy and the GDP. The U.S. Bureau of Labor Statistics notes in the databook Women in the Labor Force that women may represent more than half of all workers within several industries. Despite this, women…
When we were named the Top Performer for the 2019 Customer Success Award recently, we challenged ourselves by asking: how do we ensure this extends to all of our 8,000 global customers? In order for us to be everywhere for our customers, we needed to embrace local and…
Social media marketing is a form of internet marketing that utilizes social media networks to generate and share content to promote products or services. Since 2013, the number of companies that utilize social media marketing grew from 86.2% to 91% through 2019. Social media marketing has been continually…
Every business owner will have specific knowledge, skills, or experience that will be advantageous in building and managing a business. It can be tempting to start setting up an office, building a client base, and finding business management solutions to consolidate workflow right out of the gate. However,…
Companies today need to be able to grow with technological innovations in order to stay competitive. A large portion of this growth is made possible through the repeated training and development of their employees’ knowledge and skills. Employee retention allows a company to continually develop its staff, without…
Promoting products or services to new customers through referrals is known as “referral marketing.” Referrals are among the best ways to generate sales leads, though obtaining these leads can be difficult to do consistently. There are multiple avenues to generate referrals from online and word-of-mouth marketing, to social…
Negative business reviews can be bad for business, and they can be difficult to navigate. According to a study that tracks consumer trends, more than 6 out of 10 consumers search Google for reviews. While avoiding bad reviews may seem impossible, there are practices that businesses can engage…
This week I attended the 60th Annual Convention of the IFA (International Franchise Association). While the theme of the convention this year was focused on the future of franchising, and this was definitely intertwined throughout the conference sessions, the takeaway for me was different. To me, the theme…
It goes without saying that if you run a business, you should consider customer satisfaction as one of your top priorities. After all, unsatisfied customers won’t call you up for service in the future, and they certainly won’t be telling their friends and family members to give you…
It’s no surprise to anyone in business that the world of payments is booming. However, as an ever-changing landscape it can be difficult not only to understand what the payments space actually entails, but where the world of payments is going—and moreso, how this will impact field service…
Existing customers account for the majority of sales for most businesses. You have a probability of making a sale that is somewhere between 60 and 70% with an existing customer while that percentage drops below 20% with a new lead. Focusing on nurturing relationships with your existing customers…
If you are a small business owner who provides a service to customers, one of the things that you may struggle with the most is last minute cancellations. Customers cancelling appointments last minute handcuff you significantly, as it’s likely too late for you to fill the slot with…
Helping new customers to find their way to your business is a full-time job, and chances are that you already have your hands full taking care of your current customers and working to ensure that your business is running smoothly. That’s where WorkWave Agency comes in, handling your…
By Marne Martin, CEO of WorkWave Service companies of all kinds understand that business-as-usual is no longer possible. Companies are therefore embracing technology at an ever-increasing rate to enable their business growth and a new way of engaging with customers, employees, and the burgeoning digital ecosystem. These technologies…
A great field service website will help customers find you online. Creating your own website is easier than ever before, thanks to site-building tools and templates, and your website will soon become one of the main channels for lead generation.Here is what you need to know about why…
Why are reviews so important for your field service business? Reviews are a crucial element of your online presence because they help consumers make informed decisions.More than half of consumers say they will avoid businesses with ratings under four stars. Consumers see reviews as being more trustworthy than…
Email marketing for field service businesses is a great way of improving awareness of the services you offer while staying in touch with leads and customers. Your newsletter can add value to the services you offer if you use it to educate your audience about topics like home…
In the field service industry the consequences of not staying up to date with mobile technology range from wasting time to losing customers and going out of business. Sounds harsh, but mobile has changed our expectations as customers and how we do business. Implementing a mobile field service…
Field service software helps companies run their day-to-day operations more effectively. These software solutions can provide invaluable tools to help simplify your business, such as reducing paperwork, optimizing routes, and increasing customer reviews to generate leads. The less busy work you need to do, the more you can…