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Studies show that when the women’s labor force participation rises, so does the economy and the GDP. The U.S. Bureau of Labor Statistics notes in the databook Women in the Labor Force that women may represent more than half of all workers within several industries. Despite this, women…

A cropped screen displays icons from various social media platforms in a grid-like fashion.

Social media marketing is a form of internet marketing that utilizes social media networks to generate and share content to promote products or services. Since 2013, the number of companies that utilize social media marketing grew from 86.2% to 91% through 2019. Social media marketing has been continually…

A man in a suit and tie stands behind a bar containing five stars, highlighting only one of the five stars.

Negative business reviews can be bad for business, and they can be difficult to navigate. According to a study that tracks consumer trends, more than 6 out of 10 consumers search Google for reviews. While avoiding bad reviews may seem impossible, there are practices that businesses can engage…