Promoting products or services to new customers through referrals is known as “referral marketing.” Referrals are among the best ways to generate sales leads, though obtaining these leads can be difficult to do consistently. There are multiple avenues to generate referrals from online and word-of-mouth marketing, to social…
Negative business reviews can be bad for business, and they can be difficult to navigate. According to a study that tracks consumer trends, more than 6 out of 10 consumers search Google for reviews. While avoiding bad reviews may seem impossible, there are practices that businesses can engage…
For all the talk of social media having more cons than pros, Facebook, Instagram, Google, and other social platforms have become advertising goldmines. Facebook specifically has a program for you to not only create the ads you need but also share them with the right people. Below, you’ll…
When you zoom out and take a look at the way that your small or medium-sized pest control business (SMB) runs, it’s easy to see that efficiency plays a crucial role in determining your bottom line. If you’re not making the most of your resources with effective processes,…
This week I attended the 60th Annual Convention of the IFA (International Franchise Association). While the theme of the convention this year was focused on the future of franchising, and this was definitely intertwined throughout the conference sessions, the takeaway for me was different. To me, the theme…
A lawn care and landscaping business requires a fairly substantial investment in equipment, landscaping tools, and gear to get started. Fortunately, the money you spend today returns dividends down the line. When you invest in high-quality equipment, you can deliver outstanding service your customers will love. Whether you’re…
Choosing a name for your cleaning company is extremely important. Brand awareness and a great brand name are things you can’t overlook these days. A catchy cleaning company name idea can bring a positive ring to people’s ears and stick in their minds. Don’t sleep on this part…
It goes without saying that if you run a business, you should consider customer satisfaction as one of your top priorities. After all, unsatisfied customers won’t call you up for service in the future, and they certainly won’t be telling their friends and family members to give you…
Owning your own residential cleaning business or commercial cleaning business comes with a lot of responsibility. You have to brand and market your business to stand out, and once you have reached clients, bidding and negotiating skills will help to sustain and improve your company’s income. Reading about…
Whether you’ve been in the window cleaning business for years or you’re just starting out, it’s never too late to re-examine your prices. Maybe you’re not sure how much to charge for window cleaning, or you want to make sure that your current window cleaning cost is fair…
Airbnb was founded in 2008 in San Francisco. The founders wanted to change the way that people thought about travel, and they achieved that with incredible success. Today, Airbnb has over 2 million listings in 191 countries with the option to rent out a room, a home, or…
Buying a cleaning business sounds like a complicated venture, but it’s all about asking the right questions. You’ll need to have a good handle on the company’s clientele, financials, supplies and equipment, and potential for commercial growth. You’re buying a cleaning business to continue helping it flourish, so…
By Nalin Chopra, Sr. Manager, Product Management, WorkWave Transportation, logistics, and last-mile delivery planning have evolved to become much more than just getting items from one place to another. Constant innovation has created a landscape of shifting expectations for retailers, couriers, and recipients alike. Knowing what’s on the…
Are you considering selling a cleaning business? Maybe you’re looking to make a change in both your career and livelihood. Perhaps your company is starting to take a downward turn, and you need to get out while you still can. Or, you might simply want to retire. Whatever…
The pest control business tends to ebb and flow with the seasons, and many pest control companies experience a relative lull during the winter months. Before you know it, though, things will be ramping up for another busy pest control season.Taking advantage of the calm before the storm…
When it comes to routing and logistics, there’s a common misunderstanding about what the term “route planning” encompasses. This is doubly true when the term “route optimization” comes into the equation. While these two are sometimes mistakenly used interchangeably, the truth is that they couldn’t be more different.…
Morris-Jenkins, founded in 1958 by Luther Morris with just a pick-up truck and a tool shed, is now one of the largest providers of air conditioning, heating, and plumbing services in the nation. In the past 62 years, the company has seen major growth, including several new office…
Starting/buying a cleaning business is both exciting and scary, but the scariest part is figuring out how to get house cleaning clients, and then retaining them. The good news is that your cleaning business already has a specific clientele you can appeal to, and there are more avenues…
It’s no surprise to anyone in business that the world of payments is booming. However, as an ever-changing landscape it can be difficult not only to understand what the payments space actually entails, but where the world of payments is going—and moreso, how this will impact field service…
Starting a cleaning business is exciting. The possibilities are endless when it comes to growth and expansion. Before you can have a successful house cleaning business, you need to figure out your pricing for your cleaning services. Determining how to price your house cleaning services can be a…