Choosing a name for your cleaning company is extremely important. Brand awareness and a great brand name are things you can’t overlook these days. A catchy cleaning company name idea can bring a positive ring to people’s ears and stick in their minds. 

Don’t sleep on this part of your business, especially when you are starting your own cleaning company. Read on to get some tips to make a fantastic choice with these home cleaning business name ideas and more.

Cleaning Company Name Basics

Cleaning companies’ names are the first thing people see. It’s how they’ll identify with you. It can be used to get your motive across while helping to tell a story about your company. 

Think about it; any ads you run, whether it’s digital, print, or on your mode of transportation, your name will be front and center. You want to choose a name that fits your company and its mission. You also want a name that promotes a positive image for your employees, customers, and suppliers. That will automatically give your home cleaning business a leg up.

How to Choose the Best Cleaning Company Name?

There are a few different tactics you can use to find excellent cleaning service names. The easiest way is to use your own name or some combination of your initials. It’s best to do this if your name is known throughout the industry, city, county, or state. 

If you have a proven track record around the community from work you’ve done under another company, then it might be a good idea to use your name. It’s easy to find and remember. Plus, it gives a personal touch and can attract some extra customers.

However, if you plan to sell your business, using your own name eventually might be a hindrance, or not, depending on the reputation you continue to build. 

Get Creative

If you decide that using your own name or initials isn’t right for you, then it’s time to get a little creative; and have a little fun. First, you should start with some special keywords that align with the cleaning industry. Some great words to begin with are: 

  • Cleaning
  • Clean
  • Squeaky
  • Cleaning House
  • Clean House

Those are just some keywords. You should sit down with a pen and paper and jot down every significant word that comes to mind. You can take to your social media platforms to spitball some ideas with friends and colleagues as well. Here are some more for inspiration:

  • Dust-Free
  • Spotless
  • Immaculate
  • Sparkling
  • Spic-n-Span

Some Questions to Answer

You need to answer some questions when embarking on your cleaning company name idea quest. Questions such as, is it concise and distinct? Is it easy to remember and pronounce? Does it ring true with your company’s message? 

Do you love the name? Does it make you happy? Repeat it many times and make sure there’s a ring to it. 

A Deeper Dive

When cleaning companies name their business, they should break it down a little further to get more precise and dialed in. Below you’ll find a great method for deciding between cleaning company names.

Let’s Get Specific

To be more specific about the brainstorming process, you should choose five potential names for your company. You should spend anywhere from 30 to 60 minutes brainstorming. Make sure you provide yourself with the right environment for this. 

Find a comfortable room with a pleasant room temperature in a space that inspires you. Pull out your favorite notebook and pen, have snacks and refreshments of your liking available, and dig in. Also, make sure you have a comfortable chair or a stand-up desk if you prefer to pace while you think, as long as there is a pen handy.

The Best Way to Brainstorm

Visualize it. Close your eyes and see the name of your company. Take a breath and allow the words to come to you. Put yourself in the customer’s shoes. What do they want? How can you best serve them? 

Think of your business as a whole. What does it represent? What do you want it to say? What products are involved? What kind of cleaning service do you hope to provide? 

Are you the smiling face that’s warm and bubbly? Or, are you the strictly business, no stones unturned type? Maybe you’re a mix of both. 

Free Write

Good cleaning service names often come from freewriting. Freewriting is a powerful exercise. You can utilize it to come up with some amazing phrases that are in your subconscious mind. These phrases have probably been in your brain since you thought of starting your own cleaning company, or longer. They can be quite powerful. 

First, set a timer. I’d say 15 minutes is good for the first round. Write everything that comes into your head. Don’t remove your pen from the paper during this time, even if you’re drawing blanks. Get some ideas to see how you feel and take a step back. 

Walk around the block, wash some dishes, or do some laundry. After that, set the timer for 20 to 30 minutes and free-write again. You’ll undoubtedly have some great ideas, I promise. 

Make It Personal

Creating a personal connection to your home business cleaning name ideas will go a long way to your company’s success. It will instill your heart and soul into the service you’re providing. Consumers will see this and respond positively. 

Know That You’re a Poet

Rhyming is a great way to help figure out your cleaning company name idea. Think about those songs that stick in your head. Even those songs that your kids want to hear on the radio that you don’t like.

You probably still find yourself driving around singing them without even realizing it sometimes, right? That’s what a good rhyme can do for cleaning company names. It can make it stick in a person’s head, even if it means nothing to them, like a bad pop song. But it works. 

Batting Clean Up

You have the resources to start a cleaning company. You’ve got the financial support you need. Now, it’s time to create a name that makes you proud. It should be a name that people can align with. Use these tips to help make your new company the best it can be.

Start Using Cleaning Business Software!

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Hosam Sayed is a Product Marketing Manager at WorkWave with extensive knowledge of B2B product and marketing positioning. When not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping.