Time To Read: 8 minutes

For all the talk of social media having more cons than pros, Facebook, Instagram, Google, and other social platforms have become advertising goldmines.  Facebook specifically has a program for you to not only create the ads you need but also share them with the right people. 

Below, you’ll find advice not only on getting started with advertising your business but also a few house-cleaning ad samples to help create your business’s best ads.  We’ll also advise you on where your cleaning service ads have the best chance of landing leads.

How to Begin Advertising Your House Cleaning Business

Before you even think of buying a marketing plan on the Facebook Ads Manager, you’ll need to have your audience, budget, and general marketing goals narrowed down.  The last thing you want to do is try to appeal to too many people and spend too much money doing it.

For example, the Facebook Ads Manager will ask you whether your marketing goal is to increase lead generation, web traffic, app installs, etc., all of which go toward one overarching goal.  Decide whether your overarching goal is to raise awareness of your website, to encourage people to interact with your website, or to encourage purchasing from your website.

The most significant advantage of creating Facebook ads is that you can target a specific audience: a particular gender, age group, zip code, education level, income, etc.  Most cleaning businesses target busy moms, wealthier neighborhoods, or commercial properties that require regular cleaning.  Pick the clients you are most comfortable working with and customize your cleaning advertisement to appeal to them.

Especially if you’re just starting your business, it may be tempting to hit as many audiences as possible right off the bat.  If that’s the case, wait until you have more experience and a few regular clients.  Then you can consider broadening your clientele.

Stick to Your Budget

Make sure you don’t go over your budget too. You may need to shell out more money depending on the marketing strategy you choose, but $20 to $25 per ad is a reasonable price for online advertising. Facebook ads tend to get stale after a week or two, but how long they work well depends on the ad itself and your audience. That’s why you should keep trying new house cleaning ads examples and continue to see what works best.  

Whatever you do, make sure that when you’ve used up your budget, you end your campaign. 

Prepare Your Assets to Create Ads With

Once you have your budget, audience, and marketing goals set, get your assets in order.  Assets are the tools you can use according to your advertising needs, such as a high-resolution picture of your logo, a few customer testimonial videos, and eye-catching graphics.  A slogan and color scheme are also good to have.  

The rule with any ad is not to do too much at once.  For example, you don’t want your business’s mission statement, a customer testimonial, and a promo, all fighting for attention in the same ad.  You want to pick what you want customers to notice most, and then make them powerful enough on their own.  Most ads will draw attention to a discount or the services they provide, usually with clever use of color or with a unique graphic.

Most ads also perform better when there is a picture, whether it’s a drawing or a clear photo.  That picture does not have to be the focal point, but it helps draw the eye nonetheless.

A Few Cleaning Service Ad Examples

With your assets in order, and your basic message narrowed down, it’s time to get creative with colors, graphics, and photos. The Facebook Ads Manager allows you to create ads in five different styles, with most sources recommending “Single” and “Video” to start.  Below are a few house cleaning ads ideas for how you can best draw your next customer.

But first, remember that nothing draws the eye away faster than blurry graphics.  Before you create your first cleaning advertisement, make sure that your pictures, logos, and fonts are all high quality.

Mindy’s Cleaning Services: Enticing, Colorful Promotions

If the bright colors from this house cleaning ad sample for Mindy’s Cleaning Service didn’t catch your eye, then the 15 percent off promotion must have instead.  Sometimes companies offer a discounted first-time service as an easy test-run. 

Cleaning service ads might offer other promotions if it’s a holiday, but promotions such as this help entice customers to come on board.  Discounts also make customers feel special; even though they’re new, they’re getting these special offers.

Notice also how the discount stands out from the rest of the ad.  Yellows, blues, and greens make up a majority of the poster, but the promotion is red.  Once the bright color draws your eye, you may then find out what you can get for 15 percent off.  All the essential information is here, but what is most important is made to stand out.

House Cleaning Services AZ: Simple Promotional Design

To continue the trend of enticing promotions, this cleaning advertisement for House Cleaning Services AZ looks precisely like a coupon, with the dashed scissor lines and enticing deal.  With that enticing, familiar visual, the customer is instantly drawn in.

However, the focus is not only on the promotion but also on engaging the customer’s emotions.  Why should you take advantage of this terrific deal: because the doorknobs in your home can harbor and spread harmful bacteria.  With this special deal, this cleaning service might be able to save you from threatening germs while also saving you money.

Rubalcava’s Quality Carpet Cleaning: Before and After

Proving the quality of your business is tricky, but before-and-after photos can easily show what a difference your cleaning practices can make.

Notice with this ad for Rubalcava’s Quality Carpet Cleaning that these helpful photos take center stage, as well as the most space.  You may also notice the promotion at the top of the ad, but the photos draw the eye the most.  There is plenty of other useful info about the business and the owners, but they prove their worth by using comparative photos.

Since this is Facebook, some emojis might find their way onto the ad too.  The cute factor of a few smiley faces–or a cool sunglass face, in this case–can instantly draw a customer in.

O’Neil Carpet Cleaning: Pain Points/Comparing Technology

Inspiring relatability or compassion in the viewer is one of advertising’s most reliable tools.  If there is a better, simpler way of fixing a problem, the ad is supposed to show how this solution is better and easier quickly.

O’Neil Carpet Cleaning’s house cleaning ad showcases the weaknesses of other company’s vacuums and the strengths of their own.  The man using the manual wand vacuum looks tired and a little in pain.  But the man who has seen the difference between the manual wand and this cleaning company’s Rotovac wand looks more than pleased.

Besides lamenting the limitations of a manual vacuum wand, it also shows how the company’s vacuum works: it cleans in all directions, and cleans much deeper and more quickly than a regular wand vacuum–with a picture to prove it.  If it looks like this company’s vacuum is the best in the business, then the customer should not wait to use it.

TC House Cleaning Services: Holiday Promotions/FOMO

Discounts for a first visit are all well and good, but they can be even more effective on holidays, such as this one for TC House Cleaning Services.  The biggest part of this house cleaning ad sample points toward a special discount for the Easter holiday.  The discount’s design is not the prettiest part of the ad, but it stands out first.  Plus, that discount also points down to when it will end, which is almost more important than the discount itself.

The most effective and enticing promotions don’t last long.  The sooner they end, the more it promotes the customer’s fear of missing out, so they’ll more likely take advantage before the offer disappears–especially with a more considerable discount like 40 percent off.

Same Day Professional Cleaning Services: Wholesome Family Appeal

Each of the house cleaning ads ideas we’ve seen so far had a specific focus, and in the case of the Same Day Professional Cleaning Service, it is family.  The logo graphic has cute colors and an even more adorable bubbly broom graphic, but the smiling family is the standout feature here.  

The family photo also works as a pay-off to what the ad promises.  Once you’ve spotted the fun logo, you work your way down the services and contact information to the family below.  The smiling family is a result of this company’s hard work, thereby promising that yours will be just as happy with the result like this one.

A Better Look Cleaning Service: Humanizing the Business

The colors in this ad’s pictures are pleasant and coordinated, but the largest, most crucial picture is not of the squeaky clean furniture–it’s the person doing the cleaning.  We don’t know whether this is the owner or another employee, but either way, she looks like a professional and dependable person for the job–just like the ad promises.

Some house cleaning ads examples use cute drawings, which can be useful, but seeing a real-life person in the ad brings a powerful human element that we feel we can trust. That’s also because the cleaner is not a glammed-up model: she looks like an everyday person ready to do her job, much like any of her customers.

Well Klean Residential and Commercial Cleaning: Bring a Friend

Once again, the most prominent part of this house cleaning ad sample is the standout discount in the corner.  If a business isn’t going to entice a customer with the usual first-try discount, they’ll instead reward discounts to those who refer them to a friend.  

This referral is also a call to action, which actively engages the viewer.  In this case, the only way you can get this discount is by referring the service to someone else.  Other calls to action might include inviting the viewer to like or share the ad on social media.

The simplicity of this ad also invokes curiosity in the viewer.  While the ad itself doesn’t have much to offer, all the means of contacting the company are there to try out yourself.

The Best Places to Advertise Your Cleaning Business

Just because you created your cleaning service ads on Facebook does not mean that they should stay on Facebook.  Remember that Instagram or Google can also help create a marketing campaign, and those ads are just as flexible and diverse.  You can also look into lead generation sites or even advertising to your clients through direct mail.

Lead Generation Sites

If you want to spread the word of your business outside of social media, lead generation sites can help do the trick.  Lead generation sites help contracted workers find leads, as well as target a specific audience with the house cleaning ads examples you share. You can use some of these sites for free, like Google My Business.  But some others, like Houzz, Angie’s List, or HomeAdvisor, might ask you to pay for every lead or a yearly subscription.  

You should choose the one best suited to your budget, and to the cleaning industry.  For example, Porch caters specifically to home service workers, including plumbers, painters, handymen, and cleaning services.  It also allows you to pick and choose the leads you want to pay for, as opposed to paying for every single contact.  Similarly, BuildZoom will only make you pay for a lead if that lead hires you.   

Be careful about how much competition there may be on a specific lead generation site, as well as what kind of contractor-lead relationship the website features.  Does it prefer those who respond right away to leads?  Might the site share leads with other lead generation sites?  In the end, choose the one that fits your needs and your budget.

Direct Mail

Don’t forget that you can also advertise your business the old-fashioned way, with direct mail and flyers.  Direct mail presents your clients with a tangible item that has an exact message.  Many providers, like Mailchimp and PostcardMania, not only target your audience, but they also track your ads’ performance.

PostcardMania also provides high-quality postcard-printing services for your intended audience.  They can either print the house cleaning ads ideas you’ve already created, or they can design your ads for you based on what’s worked in your industry before. 

Direct mail might also include perks, like printed coupons or brochures with more information.  To save money, you can consider advertising in direct mail magazines or other companies’ inserts.

This method can also be more personal.  You can buy a list of potential buyers through a mailing list distributor, such as the Direct Marketing Association, and personally address your mail.  People are more inclined to open mail if they see their name rather than a generic title on the envelope.

But again, this all depends on where you think you’d best be able to reach potential clients.

Next Article:
How Cleaning Professionals Can Leverage Airbnb to Earn More Revenue

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Author

Janette joined WorkWave in March 2019 with a strong background in social advertising and analysis. She is passionate about human-centric marketing and breaking through the noise by creating original, creative content.