Whether your goals include expanding into new territories or just increasing your revenue to keep things operating smoothly, your pest control business relies on bringing in new customers to flourish. While it remains true that word of mouth is a strong source of leads for field service businesses, including those working in pest control, it’s not enough to cross your fingers and hope your current customers will lead their friends and neighbors onto your list of customers.

Whether new to pest control or a seasoned business, to keep on attracting and signing new customers, besides the basics like tools and adequate pricing of services, the best in pest control recognize the importance of taking advantage of software to get in front of potential customers, build their trust, and ultimately sign them as a customer. Of course, it all begins with getting your business in front of the right eye.

Raising Awareness

You can’t sell your services to a homeowner who doesn’t know you exist, so building a strong brand for your business is crucial in raising awareness. For modern businesses, this often starts online. Without a strong, professional-looking website, you can’t count on customers to find you when they need your services. Whether they hear of your business from a friend or simply start searching when they recognize a problem, a strong site helps customers find you with ease — including the services you provide, how to get in touch with you, and, ideally, reviews from other happy customers to help build trust.

Those online reviews are particularly important. In the digital landscape, reviews from sites like Google, Yelp, and Facebook play a role similar to traditional word of mouth. They allow you to convey to potential customers that your business is professional, reliable, and trustworthy. When choosing business software, consider how it helps you manage reviews, from requesting them from customers to making it easy for prospects to see them. PestPac’s Online Reviews module is a perfect fit for strengthening your brand recognition and reputation.

Your software should also enable you to take advantage of marketing services that will help you build your brand and reach a wider audience. In addition to digital marketing, consider software that supports print marketing services for your brand with QR codes or tracking numbers to enable lead tracking. In pest control, items like door hangers and postcards are valuable tools for attracting new customers. This is especially true for neighborhoods in which you’re already working, which means you can add new customers that mesh well with your existing schedule and fuel usage. Having a strong brand identity with a clear, consistent look and feel will make your company memorable and bring in more leads since you’ll be the first name they think of when they need pest services.

Secure & Grow Leads

As leads find their way to your business, the way in which you nurture them becomes particularly important. Every interaction matters, so leaning on software to help keep things moving smoothly makes a huge difference.

In addition to marketing services, consider a software solution like PestPac that can provide automation for email marketing to keep customers engaged. Automated campaigns are a great way to attract new customers and upsell new customers with things like special offers, seasonal reminders, and customer-specific follow-ups without labor hours piling up.

Similarly, providing customers with self-service options can help leads become customers without having to lift a finger. In addition to a self-service portal where customers can access service records, make appointments, or place payments, PestPac can also provide your business with a branded chatbot on your website, allowing new customers to quickly and easily get more information and even make an appointment.

Close the Deal

From the first interaction, PestPac’s Sales Center helps you to track your leads and monitor them as they move through the sales funnel. When it’s time to make the sale, the software eliminates guesswork so that you can match customers with the right services quickly, even providing step-by-step guidance through the sales process so you can deliver a professional customer service experience, every time.

PestPac also provides support when selling or upselling in the field. With PestPac Forms, you can create custom forms that match your branding for a professional look, access them in the field, and even fill and sign them to bring in new customers or add additional services right away. You gain more business, while customers walk away impressed at how easy and professional the whole interaction was.

Of course, the customer relationship doesn’t end when the sale is closed. PestPac provides support as that relationship carries on, helping you to stay top-of-mind for your customers and bringing you the tools you need to keep nurturing that relationship. PestPac’s Communication Center, for instance, organizes all of your customer interactions in one place so that your team can stay organized, handle issues promptly, and always provide your customers with an exceptional experience to keep them satisfied.

Every step of the way, PestPac is designed to provide the features you need to build your brand, attract new customers, and close the sale so you can keep growing. To learn more about how PestPac can help you strengthen your processes to out-sell your competitors and secure your spot among the best in pests, visit pestpac.com or call (888) 448-5197 today.

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Brett is a Content Specialist at WorkWave with over a decade of professional writing experience. When he's not glued to his keyboard, he enjoys playing music, reading, playing video games, and just about anything that takes him outdoors.