Author

Kerry McCane

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You took all the steps to get your cleaning business up and running. You’ve been doing the work and building your client list. Your business has grown to the point that you can’t do all the work by yourself while also managing your company. You want to look at hiring cleaning staff, but you’re not sure how or what to do. The whole process can certainly seem daunting. How do you know what to look…

This week I attended the 60th Annual Convention of the IFA (International Franchise Association). While the theme of the convention this year was focused on the future of franchising, and this was definitely intertwined throughout the conference sessions, the takeaway for me was different. To me, the theme that really resonated was engagement and connection. Simon Sinek, author and speaker, kicked off the conference in the first keynote presentation challenging attendees to think bigger, think…

Your mowers, trimmers, and other landscaping gear are top-of-the-line. Your marketing efforts are on-point, drawing in scores of new customers. But if you don’t have amazing lawn care and landscape employees, your lawn care business will never grow and thrive.Hiring lawn care employees can feel like a daunting process. How can you reach the right applicants, and then determine the best hires? While lawn care hiring does pose some unique challenges, finding top-tier talent is…

18 Years of Change and Consistency It had been eighteen years since the Air-Conditioning, Heating and Residential Expo (AHR Expo) was last held in Atlanta, Georgia. Much has changed in 18 years, both for the city of Atlanta and the show itself. In 2001, the show hosted 1,297 exhibitors, demonstrating the newest products and technologies over 395,000-square-feet of exhibit floor. This year the show grew to span two buildings, taking up about 493,000-square-feet of exhibit…

With the new year just a few weeks away, it’s important to head into 2019 prepared for success. Each year brings with it new trends in all aspects of the field service management industry, from technological advancements to hiring practices. Read on as we explore what lies ahead for the industry in 2019 and beyond. State of the Field Service Industry The job market is heating up With the field service market expected to grow…

Last week we had the great pleasure of exhibiting at the annual GIE+EXPO in Louisville, KY. With thousands of visitors and hundreds of exhibitors in attendance, there was no shortage of people to meet, things to do and stuff to see. Being WorkWave’s 4th consecutive year participating in the event, we looked forward to the chance to connect with our customers, hear what they’ve been up to, how the industry is changing, and the challenges…

Achieving true business growth means diversifying efforts to expand and maintain existing customer relationships. Capitalizing on cross- and upsell opportunities can be powerful tools to add value for the customer and your cleaning business. Research shows that increasing customer retention by just 5 percent can increase your profits by 25-95 percent, with upselling and cross-selling responsible for about 10-30 percent of total business revenue, according to a Forrester analyst. It’s also easier and cheaper to…

Customers are the lifeblood of your company, and your biggest asset. Let’s face it, it’s easier (and cheaper) to sell to existing customers then it is to acquire new ones. For many small businesses, ‘developing’ loyal customers means they have to do things, give away things, or persuade customers into being loyal. Believe it or not, customers routinely select the service provider who provides high-quality and dependable service. If you are consistently authentic, fair, honest,…

In an age of increasing speed, where information and service is readily available at the tap of a finger, the most successful companies are focusing on how to make themselves easy to do business with. For field service businesses like HVAC companies, lawn care companies & others, a positive customer experience is emerging as a key differentiator in thriving companies. Here are some of the top trends being adopted by companies who are looking at…

Utilizing the Right Management Software You are experts in solving your client’s’ problems of maintaining and improving their outdoor living spaces but, perhaps you may not know the best ways to solve some of your own problems, such as improving efficiency and productivity, through software in lawn care and landscape management. That said, one valid question that we feel business owners tend to ask themselves at some point is whether or not using technology will…