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Kelly Lafferty

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One of the biggest pain points we often hear is the inability to get new customers in the door. You’re looking to generate more business – we get it. But you already have a captive audience who know and trust you, so use that to your advantage. Whether you offer two or twenty-two different kinds of pest control services, you shouldn’t stop at selling just one. If you’re performing a residential pest control service, they…

While it’s easy to get lost in the day-to-day of running your pest control business, it’s important to take a step back, see where you’re at, and determine where you want to be. In order to grow your business, reduce costs, and improve customer service, identifying challenges and having the right tools in place will help achieve your overall goals. This blog covers common challenges among pest control owners, including: call-back rate standards, revenue per…

With a limited number of hours in a day, your staff can only do so much. Wouldn’t it be nice to cut down on the amount of manual processes needed to run your business? Whether you run a small or a multi-million dollar pest control business, automating your technicians’ day can do just that! Without the help of a mobile app, your technicians have to come into the office to pick up their work orders or…

There’s no way to avoid it, the busy season is fast approaching for pest control companies across the nation. During the winter lull, some PCOs get their plan in place, while others are operating as if it’s business as usual. If you’re not using your downtime to research pest control software solutions that will help streamline your processes, you’re setting yourself up for failure. Use this time wisely and develop a solid game plan to…

Whether you’re the best pest control business, plumber, or lawn care company in town or just starting a cleaning company, not everyone is going to choose you for their home service needs. While you may think you’re doing everything in your power to grow your business, you might be missing the mark on a few key items that will help you succeed. Have you looked at your competition and wondered, what are they doing that…

With the new year – comes endless opportunities to improve your pest control business. Whether you’re looking to increase profitability or improve efficiency, taking the time to define your business goals and develop a strategy is vital to success. Set Goals When thinking of what goals you would like to achieve in 2018, it’s important to keep the following in mind: Be Specific: It’s important to be specific when setting goals. Simply pledging to “increase revenue”…

Whether you’re new to the pest control industry, have been around for years, or even decades – taking the right steps to continuously scale your business is more important than you might think. Regardless of where your business is at in its lifecycle, you should have the same goal – to boost your bottom line year-over-year. Few things are more scary to a business owner than failing. If you’re not scaling your business, you’ll become…

When a prospect or customer calls your pest control business to schedule service, what’s their first impression? Are they greeted by a friendly and knowledgeable rep, or are they left waiting as reps scramble to find their account information? Unfortunately, employees are often improperly trained or not provided with the tools needed to provide a 5-star customer experience. The first phone call a prospect makes is their first direct contact with your business, the impression…

Take a look at your business – where are you spending most of your time each month? If I had to guess, route planning is one of your top-5 most time consuming tasks. Wouldn’t it be nice to cut down the amount of time you spent each month planning the following month’s routes? Cowleys Pest Services was able to cut their monthly route planning time from a few weeks to approximately one business day. Download their case…

Requesting customer feedback after every appointment can help you stay connected to your clients and ensure their ongoing satisfaction. If a customer is unhappy with your service or technician, it’s important to tackle the issue before they voice their dissatisfaction on a public review site or your social media pages. Negative reviews reach twice as many people as positive ones, meaning it’s vital to resolve any customer issues before they hit the web. Having the ability to…