Every pest control operator knows the importance of bringing in new customers, but not every business owner recognizes just how directly their sales process impacts a prospect’s choice to schedule service or take their business elsewhere. Capturing leads, moving them through the sales process, and addressing their needs…
The company you keep can have a significant impact on how your business operates, and that doesn’t just apply to who you hire and work with internally. Choosing to partner with the right suppliers and vendors can help your pest control company save on core business expenses, including…
Starting your own business is no simple task and finding success is a significant accomplishment. If you ask five different pest control operators (PCOs) what motivated them to start their own business, there’s a high probability that you’ll get five different responses. They may have started their business…
Want a crash course on S.M.A.R.T. goals before diving in? Find everything you need to know in our previous article! Before you can dive into creating goals for your business, it’s important to have a solid understanding of where you stand and how to position yourself for success.…
Running a successful pest control business demands that your processes evolve over time, but that doesn’t mean just changing for the sake of change. Instead, the changes you make should be focused around realistic, tangible goals that can benefit your business moving forward. By setting S.M.A.R.T goals and…
Your customers are more connected to technology than ever before, and that means their expectations for your business have shifted to include the use of current technology to provide them with more efficient service. The use of technology in the field not only builds your customers’ confidence in…
As a pest control professional, you know how easy life can be for rodents once they find their way inside a man-made structure. With shelter from the elements, protection from predators, and easy access to food, human homes, and buildings are all too attractive to rats, mice, and…
A commonly cited phrase tells us that knowledge is power, and that’s certainly true for pest control business operators. All of the knowledge in the world though, won’t do you any good if you’re not able to sort through it to gain insights into your business’s performance and…
When it comes to termites, you’ll find that just about all of your prospects and customers know the risks involved. Termites are infamous for their ability to infest an area, cause costly damage, or even destroy a home. When homeowners find out that they have termites, it doesn’t…
There are plenty of things that are synonymous with summer, including barbecues, bonfires, and swimming pools, just to name a few. Another common outdoor element that’s tied to summer is an unwelcome one: the arrival of mosquitos. The unfortunate truth is that for most of the United States,…
When you zoom out and take a look at the way that your small or medium-sized pest control business (SMB) runs, it’s easy to see that efficiency plays a crucial role in determining your bottom line. If you’re not making the most of your resources with effective processes,…
The pest control business tends to ebb and flow with the seasons, and many pest control companies experience a relative lull during the winter months. Before you know it, though, things will be ramping up for another busy pest control season.Taking advantage of the calm before the storm…
Every day, you work hard to keep the moving parts of your pest control business running smoothly. New customers, incoming orders, scheduling, routing, your technicians in the field, the materials they depend on… the list of things that demand your attention goes on and on. Handling the operations…
Pest control is more than a way to earn a paycheck. It’s a rewarding career where you have the opportunity to help people reclaim their homes from pest infestations. Unfortunately, unwanted creepy crawlies will always try to invade our living spaces, but that means steady business for the…
Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new…
As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow…
Of the many channels of communication used to connect with your audience to promote your brand and increase sales, email marketing has been found to be one of the most successful. In a recent article, Hubspot reported that email generates $38 for every $1 spent, making it one…
By the WorkWave Channel Partner Team and Voice for Pest As you’ve probably experienced, one of the most effective ways to establish a lasting connection with anyone, outside of a face-to-face meeting, is with a phone conversation. Speaking to a live person creates an immediate advantage due to…
For more than 20 years, Cowleys Pest Services, a family-owned and operated pest control business, has served residential, commercial and industrial customers throughout New Jersey. Since starting the company, owners Drew and Bill Cowley have grown their business to have more than 20 full-time employees, servicing more than…
When it comes to running a pest control business, one of the biggest pain points we often hear is the inability to attract, hire, and retain star pest control technicians. If you hire someone with good experience, a positive attitude, and the ability to pay attention to detail,…