The advent of COVID-19 earlier this year sparked drastic changes in how many companies do business, with an impact that has resonated in nearly every aspect of everyday life for many businesses and their customers. While many things have changed, demand for your services hasn’t. Essential businesses, like…
As a field service business, focusing on your customers’ needs is paramount to your success. Being customer-centric doesn’t just apply to the way you conduct business and carry out your jobs in the field, though; it also applies to the way you accept payments from your customers. Your…
While many businesses are working to navigate COVID-19, planning to attend future industry conferences or training is not something that they have on top of their minds. Some businesses lack the bandwidth or staff to attend, some have strict travel bans in place, some don’t have the discretionary…
As a business owner, you have more than your fair share of responsibilities. Your primary goal, of course, is to provide your customers with quality service so that you can reach your full potential and offer your services to more customers. In order to continue operating and providing…
When you’re a field service business, getting a leg up over the competition is key. Let’s say you’re a pest control company in Houston. You want potential customers in your area to choose your business over your competitors for service. To make this happen, you’ll need to be…
Studies show that when women’s labor force participation rises, so does the economy and the GDP. The U.S. Bureau of Labor Statistics notes in the databook Women in the Labor Force that women may represent more than half of all workers within several industries. Despite this, women are…
When we were named the Top Performer for the 2019 Customer Success Award recently, we challenged ourselves by asking: how do we ensure this extends to all of our 8,000 global customers? In order for us to be everywhere for our customers, we needed to embrace local and…
Social media marketing is a form of internet marketing that utilizes social media networks to generate and share content to promote products or services. Since 2013, the number of companies that utilize social media marketing grew from 86.2% to 91% through 2019. Social media marketing has been continually…
Every business owner will have specific knowledge, skills, or experience that will be advantageous in building and managing a business. It can be tempting to start setting up an office, building a client base, and finding business management solutions to consolidate workflow right out of the gate. However,…
Companies today need to be able to grow with technological innovations in order to stay competitive. A large portion of this growth is made possible through the repeated training and development of their employees’ knowledge and skills. Employee retention allows a company to continually develop its staff, without…
Promoting products or services to new customers through referrals is known as “referral marketing.” Referrals are among the best ways to generate sales leads, though obtaining these leads can be difficult to do consistently. There are multiple avenues to generate referrals from online and word-of-mouth marketing, to social…
Negative business reviews can be bad for business, and they can be difficult to navigate. According to a study that tracks consumer trends, more than 6 out of 10 consumers search Google for reviews. While avoiding bad reviews may seem impossible, there are practices that businesses can engage…
This week I attended the 60th Annual Convention of the IFA (International Franchise Association). While the theme of the convention this year was focused on the future of franchising, and this was definitely intertwined throughout the conference sessions, the takeaway for me was different. To me, the theme…
It goes without saying that if you run a business, you should consider customer satisfaction as one of your top priorities. After all, unsatisfied customers won’t call you up for service in the future, and they certainly won’t be telling their friends and family members to give you…
It’s no surprise to anyone in business that the world of payments is booming. However, as an ever-changing landscape it can be difficult not only to understand what the payments space actually entails, but where the world of payments is going—and moreso, how this will impact field service…
Existing customers account for the majority of sales for most businesses. You have a probability of making a sale that is somewhere between 60 and 70% with an existing customer while that percentage drops below 20% with a new lead. Focusing on nurturing relationships with your existing customers…
If you are a small business owner who provides a service to customers, one of the things that you may struggle with the most is last minute cancellations. Customers cancelling appointments last minute handcuff you significantly, as it’s likely too late for you to fill the slot with…
Helping new customers to find their way to your business is a full-time job, and chances are that you already have your hands full taking care of your current customers and working to ensure that your business is running smoothly. That’s where WorkWave Marketing Services comes in, handling…
By Marne Martin, President of IFS Service Management Service companies of all kinds understand that business-as-usual is no longer possible. Companies are therefore embracing technology at an ever-increasing rate to enable their business growth and a new way of engaging with customers, employees, and the burgeoning digital ecosystem.…
