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Zack Brigman

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Planning is never fun or easy for that matter. But before we know it, the holiday season will quickly come to a close, and we will find ourselves in the throes of yet another hectic business year once again. For many of you wearing multiple hats, it might feel difficult to catch your breath. That’s where leveraging annual business plans give your company a blueprint for success can help. They are an essential roadmap, established…

What’s better than happy customers? Happy customers who routinely request your service. And while break-fix-repairs and emergency services can be lucrative, maintenance plans provide HVAC businesses with a steady, reliable revenue stream. Here are some best practices to consider and help you properly market your own maintenance plan. Put the customer first: Always put the customer first. What exactly is in it for them? Preventative HVAC maintenance plans ensure the customer’s systems are operating at…

With over 9,000+ members, ISSA has more than solidified itself as a leading trade association and point of reference for cleaning professionals and contractors worldwide. Each and every year we are eager to attend ISSA’s North America Conference to hear more about the trends shaping the commercial and residential cleaning industries. Here are some of the highlights from our week in Dallas: Pay and Safety Whether in the residential or commercial cleaning space, how to…

Every business has one goal in mind: to find and sustain success. Easier said than done. Building a successful service business is not a sprint, it’s a marathon. And while customer wins go a long way in helping you master your craft, we’ve found the most successful service businesses (regardless of size or industry) have stayed true to this basic, yet often overlooked, principle: consistency. Cultivating Consistency Where exactly do customers come from? They don’t…

No matter how many times you have performed a service, your customer views themselves as unique. They have their own makeup, opinions, (and most importantly) expectations for your HVAC business. They may not understand the ins and outs of the installation process, the HVAC tools needed, or what routine maintenance actually consists of, but they are holding you and your technicians to a certain standard. That standard is the value your services provide to them.…

For any business, large or small, the goal is simple: grow revenue today without jeopardizing your ability to make money in the future. Easier said than done! Operating a field service business with too lean of resources will hamstring your ability to grow sales. On the other hand, overspend or carry unjustifiable overhead, and you’ll quickly erode your profit margin and eat away at your bottom line. So how do you strike a balance to…

Capacity planning is the ability to adequately manage your resources to keep up with customer demand. Sounds pretty straightforward, so why do so many residential and commercial service businesses get it wrong? Well, for one, capacity planning is commonly mistaken as scheduling. Scheduling is the (often manual) process of assigning your workers to specific jobs. Capacity planning, on the other hand, focuses on optimizing worker abilities and utilizing your assets (your people) to increase output…

The labor market is notoriously competitive. So much so, that in some residential and commercial service industries, just pennies on the dollar are enough to entice employees to take a new opportunity outside their current company. The threat of losing top technicians or office staff forces companies to find alternative solutions or bodies to replace lost production. Not to mention the customer relationships you may have to repair. Here are the top three reasons why…

Leverage is the ability to influence a system or environment, in a way that multiplies your efforts. Better said, it is investing the right amount of effort, through the proper channel, to yield greater returns for your business. For small businesses, there is no greater leverage than your people. But with so much riding on the line, delegating may seem like a scary first step. However, the best-run companies not only properly equip their employees…

Losing a customer is never easy. You never want that unexpected phone call or email, where a customer informs you that they no longer need your services. But as frustrating as it may be – it is unavoidable. It can also be a valuable learning tool that you can use to help improve your business. Here are 3 steps every business should follow when re-engaging lost customers: Listen before you act. Though your initial reaction…

Price increases can be a tricky subject, especially if you’re just getting started with your cleaning company. On one hand, it is a powerful strategy that can help improve your company’s bottom line. On the other, it can become a point of contention among your customers, potentially causing them to evaluate alternative cleaning providers. By implementing a well-thought-out strategy, you can effectively increase prices without jeopardizing your customer base. Here are 4 tips to help…