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New Landscape and Cleaning Service Software Caters to Unique Industry Needs Holmdel, NJ – May 28, 2020 – WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, today releases two industry-specific solutions for the field service industry: WorkWave Service Lawn & Landscape and WorkWave Service Cleaning. These solutions were designed in conjunction with WorkWave’s current landscape and cleaning customers to ensure that WorkWave understood the unique requirements…

Studies show that when the women’s labor force participation rises, so does the economy and the GDP. The U.S. Bureau of Labor Statistics notes in the databook Women in the Labor Force that women may represent more than half of all workers within several industries. Despite this, women are substantially underrepresented in other industries. A lack of representation of women occurs in industries such as construction, manufacturing, utilities, other industrial types of employment such as…

Social media marketing is a form of internet marketing that utilizes social media networks to generate and share content to promote products or services. Since 2013, the number of companies that utilize social media marketing grew from 86.2% to 91% through 2019. Social media marketing has been continually trending towards an increase in commerce, user base, and ephemeral content. With the continued adoption of social media by both businesses and consumers, a market value increase…

Every business owner will have specific knowledge, skills, or experience that will be advantageous in building and managing a business. It can be tempting to start setting up an office, building a client base, and finding business management solutions to consolidate workflow right out of the gate. However, there are certain fundamentals that every new or aspiring entrepreneur should take care of to lay the foundation for success — and growth. Below is a list…

Companies today need to be able to grow with technological innovations in order to stay competitive. A large portion of this growth is made possible through the repeated training and development of their employees’ knowledge and skills. Employee retention allows a company to continually develop its staff, without losing the investments they have made in skills and training. “Employee retention” refers to the various policies and practices used by an organization to retain its employees.…

Promoting products or services to new customers through referrals is known as “referral marketing.” Referrals are among the best ways to generate sales leads, though obtaining these leads can be difficult to do consistently. There are multiple avenues to generate referrals from online and word-of-mouth marketing, to social media and email campaigns. Tapping into these networks should help businesses to proactively generate additional sales beyond the scope of their current market. 1. Perfect Your Local…

Negative business reviews can be bad for business, and they can be difficult to navigate. According to a study that tracks consumer trends, more than 6 out of 10 consumers search Google for reviews. While avoiding bad reviews may seem impossible, there are practices that businesses can engage in to help prevent customers and clients from leaving negative feedback. Below is a list of a few ways to avoid bad online business reviews and how…

When you zoom out and take a look at the way that your small or medium-sized pest control business (SMB) runs, it’s easy to see that efficiency plays a crucial role in determining your bottom line. If you’re not making the most of your resources with effective processes, you can’t expect to increase your revenue and maximize profits. For SMBs, communication is a key element when it comes to minimizing wasted time in order to…

Holmdel, NJ – February 24, 2020 – WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces WorkWave Agency’s new Lead Accelerator Program, a comprehensive marketing program designed to generate more leads, win new customers, and grow revenue for small and midsize service businesses. Effective lead generation and marketing programs have long been problematic for service companies with busy owners that might not have the time, expertise,…

Airbnb was founded in 2008 in San Francisco. The founders wanted to change the way that people thought about travel, and they achieved that with incredible success. Today, Airbnb has over 2 million listings in 191 countries with the option to rent out a room, a home, or even a castle. In the past decade, Airbnb has created many opportunities for the global community. Homeowners are able to earn extra income, travelers can see the…

The pest control business tends to ebb and flow with the seasons, and many pest control companies experience a relative lull during the winter months. Before you know it, though, things will be ramping up for another busy pest control season.Taking advantage of the calm before the storm can be key to meeting your business objectives this year. So, what should you be focused on as you get ready for another great season? Get Your…

Holmdel, NJ – January 23, 2020 – WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s lifecycle, today announces the launch of SalesPro, an intuitive, cloud-based sales proposal creation solution integrated into WorkWave’s ServMan software platform designed to shorten the sales cycle, increase sales conversions, and deliver a superior customer experience. “Leaders of service-driven companies in every industry know that selling to net new customers, and upselling existing customers,…

When it comes to routing and logistics, there’s a common misunderstanding about what the term “route planning” encompasses. This is doubly true when the term “route optimization” comes into the equation. While these two are sometimes mistakenly used interchangeably, the truth is that they couldn’t be more different. So what do you need to know when it comes to the difference between route planning and route optimization? We’re here to walk you through the differences…

Morris-Jenkins, founded in 1958 by Luther Morris with just a pick-up truck and a tool shed, is now one of the largest providers of air conditioning, heating, and plumbing services in the nation. In the past 62 years, the company has seen major growth, including several new office locations and a complete brand makeover. Through all of these changes, they still maintain their small town approach and live by the core values established by the…

Holmdel, NJ – January 7, 2020 – WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s lifecycle, today announces that WorkWave PestPac, its industry-leading pest control software solution, has been awarded Silver in this year’s Best in Biz Awards for Enterprise Product of the Year. WorkWave PestPac has also been named a finalist in this year’s Cloud Awards for Best Software as a Service in the U.S. WorkWave PestPac…

Pest control is more than a way to earn a paycheck. It’s a rewarding career where you have the opportunity to help people reclaim their homes from pest infestations. Unfortunately, unwanted creepy crawlies will always try to invade our living spaces, but that means steady business for the pest control business owner! You may be thinking “What do I need to start my own pest control business?” If you’re interested in starting your own pest…

Breaking into the pest control industry can be challenging. No matter where you are in America, there’s likely already a pest control company in place. In addition to nearly 20,000 locally-owned pest control services, there are also large companies like Orkin, Terminix, Rentokil, and EcoLab. As a new business owner, your challenge is figuring out how to convey to your customers that you can offer more value than the competitors, whether it be through your…

Holmdel, NJ – December 3, 2019 – WorkWave®, a provider of cloud-based software solutions that support every stage of a service business’s life cycle, today announces that David F. Giannetto has been promoted to Chief Executive Officer of WorkWave. Giannetto has spent the past eight months serving as WorkWave’s Chief Operating Officer, where he has spearheaded key initiatives across product, marketing, engineering, sales, services, and support – including the launch of WorkWave Payments, a first…

As the owner of a new pest control company, one of the things you may be struggling with figuring out is how much to charge for your services to remain competitive. If you charge too little, you won’t make enough profits, and you won’t be able to grow your company. Additionally, some owners believe that up-charging customers and inflating prices is an effective strategy because it gives the appearance of legitimacy and quality. However, studies…

What’s the best way to help your lawn care business grow? Many people think growth occurs when you expand your customer base. While getting more customers is one way to grow your business, it’s not always the most effective strategy. Instead of seeking out more customers, try to earn more from the customers you already have by upselling lawn care services. Upselling is the most cost-effective way to boost the financial health of your business.…