Time To Read: 5 minutes

There are many benefits to hiring local talent. Hiring locally can help you build relationships with talented professionals in your community. It also sends a clear signal to customers that you want to support the local economy.

When a business hires local employees, it creates jobs in the community and potentially a vibrant company culture. Local employees will spend their earnings within the community, further supporting other local businesses. Hiring local employees can also help your business save on expensive recruitment costs. You won’t need to interview outside talent or pay for an employee’s relocation to your area.

Service-based businesses may particularly benefit from hiring locally. These companies might offer pest control, retail opportunities, lawn care, or other local services for the community. Businesses that serve local customers can improve their reputation, manage costs, and develop their community simply by hiring local workers. 

Good PR

Hiring locally can help to improve your PR across the local area. When you hire local employees, you demonstrate your company’s commitment to the community and its people. This shows that you value the local workforce, which can quickly improve your local reputation.

An investment in local talent is an investment in local people. This can lead to a positive flow of word-of-mouth business, particularly among local citizens who enjoy supporting community businesses. Good PR quickly helps to build your company’s brand image.

It’s also important to let your community know that you hire local talent. Consider highlighting your local hiring in your marketing materials. Work with community leaders to sponsor events where you can discuss your brand’s focus on the community. You can also attend local job fairs and hire local employees for added visibility. With the right messaging, good PR can help bolster both your marketing and sales figures.

Community Insight

It’s important for your business to understand its local community. This insight helps you better understand your customers, the challenges they face, and the ways your company can help improve their lives. Community insight also helps you better understand your competition.

Gathering information about your community is an important step in business success. It allows you to tailor your products and services to meet local needs. You can also develop marketing strategies that resonate with community members.

Hiring local employees can provide you with insight into your community. For example, local employees might understand local culture and customs. They can also help you navigate economic or seasonal trends that might affect business. Your employees can offer information on local events, demographics, family life, and other factors that help your business thrive.

Community Development

Hiring local employees is a great way to support community development. Your business creates employment opportunities for people in your area and helps to reduce community unemployment. It contributes to your local tax base, which can support public services. You’ll improve social cohesion, building stronger relationships with the community that lasts over time. Hiring local workers also helps develop and retain local talent, particularly in industries that require specialized skills. This creates a more skilled, competitive community workforce.

Cost Management

Hiring local employees can help keep costs low. The local hiring process can eliminate recruitment costs, which can be particularly expensive if you’re hiring for a high-level role. Many local employees might already have the skills necessary to fill your position, which eliminates the need for training.

Some cities and states also offer incentives to companies that hire local employees. For example, California offers the California Competes Tax Credit to businesses that create jobs and invest in the state. Other locations might offer training grants or other benefits to companies that hire locally.

It’s important to explore the benefits of local hiring before filling a position. Consult your local chamber of commerce, workforce development board, or state economic development agency for more information on the incentives available in your area.

Stable Workforces

Local hires can help to create a more stable workforce. Businesses that hire locally are more likely to attract employees that love their community. This can lead to increased employee loyalty and lower turnover rates, particularly for businesses that understand how to retain great employees over time.

Hiring locally is only one way that companies can improve workforce stability. Make sure you offer a competitive compensation and benefits package. Many local employees search for positions with high-quality health insurance, retirement plans, and paid time off.

You can also improve workforce stability through professional development opportunities. Employees are often more likely to stay with a company that invests in their success. Provide training programs, mentorship programs, or tuition reimbursement to encourage further development.

Simpler Onboarding

Onboarding local talent is often easier than onboarding an outside hire. Local new hires are already familiar with your community. This can reduce the time required to introduce employees to the area. Local employees won’t need any orientation on community demographics or challenges. This helps save more time and reduces training expenses.

Local talent also won’t need to relocate to your area. This eliminates any need for relocation assistance and often allows employees to start sooner. If your company is well-known in the community, local employees might even be familiar with your brand, mission, and leadership team. This familiarity means you won’t need to explain what makes your company unique to the area.

Business Connections

Many local professionals have their own connections to local businesses. Hiring these local employees allows your business to benefit from their connections. You can leverage your employees’ relationships with customers, vendors, or other community stakeholders. These business relationships help your business quickly establish a foothold in the community.

Local hires can also provide better access to any exclusive groups or communities. For example, a local sales representative may have existing relationships with clubs or high-profile customers. This helps your company establish a deeper customer base while avoiding cultural missteps that could harm your reputation.

How To Manage a New Local Workforce

After onboarding a local workforce, it’s time to implement effective management strategies. This means building and sustaining strong relationships with your employees over time.

Here are a few ways to manage a new local workforce:

  • Offer training and other professional development opportunities;
  • Implement technology that improves business output;
  • Encourage employees to participate in community events;
  • Offer competitive compensation and benefits packages;
  • Uphold a positive digital reputation that keeps employees proud of their employer;
  • Integrate a project management platform that helps each employee clearly understand roles and responsibilities;
  • Create a safe work environment by complying with safety regulations.

The right resources can help you effectively manage newly-hired local employees. For example, facilities management software helps your company sustain growth as you onboard new talent. Enterprise resource planning (ERP) software shortens the sales cycle and creates more opportunities to satisfy your sales team. Route optimization programs save your employees time when making multiple delivery stops.

Ultimately, tech solutions combined with a commitment to local employees and the community can be as important to customers as to long-term business success.

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Author

Hosam Sayed is a Product Marketing Manager at WorkWave with extensive knowledge of B2B product and marketing positioning. When not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping.