Marketing for plumbing businesses is constantly evolving, and staying on top of the latest trends and strategies is essential for building a successful business in 2024. With the rise of digital marketing, social media, and online reviews, plumbers have more opportunities than ever to reach new customers and grow their businesses.

In this guide, we will explore tips for plumbing businesses looking to build their brand and attract more customers in 2024. From optimizing your online presence to leveraging social media and customer reviews, these tips will help you stand out in a competitive market and grow your business effectively. Here are some recommended actions and strategies to consider:

1. Build Your Plumbing Brand

Building a plumbing brand is crucial for any business in the plumbing industry. In a highly competitive market, having a strong brand can help a plumbing business stand out from the competition and attract more customers.

A plumbing brand encompasses various elements, including the logo, fonts, and colors used in marketing materials. These visual elements play a significant role in creating brand recognition and establishing a professional image. A well-designed logo can become the face of the business, instantly recognizable, and associated with quality and reliability. Consistency in the use of fonts and colors across all marketing efforts further reinforces the brand’s identity and makes it more memorable to customers.

Consistency is key when it comes to building a plumbing brand. By consistently using the same logo, fonts and colors in all marketing materials, a business can create a cohesive and recognizable brand image. Whether it’s on their website, social media, or even on their service vehicles, customers should be able to easily identify and associate the visual elements with the plumbing business.

2. Build a Plumbing Website

In today’s digital world, having a strong online presence is crucial for the success of any business, including plumbing companies. Building a plumbing website is a powerful tool that can help you attract new customers, showcase your services, and establish credibility in the industry. With the right combination of design, functionality, and content, your website can become a valuable marketing tool that sets you apart from the competition and can help you sell 24/7.

Optimize your plumbing website for SEO and mobile

Optimizing a plumbing website for SEO and ensuring it is mobile-friendly are crucial strategies for attracting local customers and improving search engine rankings. To achieve this, incorporating local keywords throughout the website is key.

When it comes to SEO, including relevant local keywords such as “plumbing services in [your city]” or “emergency plumbers near [your location]” can significantly boost your website’s visibility to potential customers in your area. Sprinkling variations of these keywords strategically throughout your content, including in page titles, meta descriptions, and headings, will help search engines understand the relevance and locality of your plumbing business.

A mobile-friendly website not only improves user experience but also signals to search engines that your site is optimized for mobile users, which can boost your search engine rankings. By implementing these strategies, you can optimize your plumbing website for SEO and make it mobile-friendly to reach a wider audience and attract more local customers.

Share your company’s story through videos and blogs

Plumbing companies are now realizing the importance of using videos or blogs to tell their company’s story. Not only do these mediums allow businesses to showcase their expertise and services, but they also help build authority with their target audience.

By creating informational videos or blog posts, plumbing companies can establish themselves as industry experts. This builds trust and credibility among potential customers, as they can see the company’s knowledge and experience firsthand. Clients are more likely to hire a company that they perceive as knowledgeable and reliable.

3. Check and Optimize Your Google Business Profile Page

One of the most important steps in plumbing marketing is to verify and promote your Google Business Profile Page. This profile is crucial for attracting local customers, as it appears in Google search results and Google Maps. By verifying your profile, you ensure credibility and trust with potential customers, as well as access to important features like customer reviews and messaging. Once your profile is verified, it’s important to optimize it by adding accurate and detailed information about your plumbing company, including your contact details, services offered, and photos of your work.

Request Google reviews from plumbing customers

Securing positive reviews is crucial for any plumbing business’s success in today’s digital landscape. Positive reviews act as social proof, building trust in potential customers who are looking for reliable and professional services. They serve as a form of word-of-mouth marketing, with studies showing that consumers trust online reviews as much as personal recommendations.

In order to maximize the impact of positive reviews, it is important to customize the message when asking customers to leave a review. Personalization creates a stronger connection and increases the likelihood of a positive response. An effective strategy is to mention specific details about the customer’s experience with the plumbing service, highlighting their satisfaction and the exceptional quality of work provided. This not only shows that the business values and cares about its customers, but also prompts them to share their positive experiences online.

4. Create a Facebook Business page

By creating a Facebook Business page for your plumbing company, you can easily share updates, promotions, and relevant information with your audience. This platform also allows you to interact with customers through comments, messages, and reviews. By responding promptly to customer inquiries and feedback, you can build trust and loyalty with your audience.

Additionally, a Facebook Business page can help improve your search engine rankings. When potential customers search for plumbing services in their area, having an active and optimized Facebook Business page can help your company appear higher in search results. This increases visibility and attracts more potential customers to your business.

5. Collaborate With Local Associations and Businesses

Homeowners associations (HOAs) can be a valuable resource for plumbing businesses looking to expand their local marketing efforts. By reaching out to HOAs, plumbers can tap into a network of potential customers in a specific neighborhood or community. This can be particularly beneficial for plumbing companies that serve a specific geographic area. Collaborating with HOAs allows plumbers to promote their services directly to homeowners who may be in need of plumbing repairs or renovations.

Collaborate with a nearby construction company

It is important to connect with local builders by attending networking events or joining industry-specific groups. This provides an opportunity to meet builders who may be interested in partnering with a plumber for their water system needs.

Once a connection has been established, it is beneficial to share knowledge, experience, and pricing with the builder. This allows both parties to assess compatibility and determine if a partnership would be mutually beneficial. By showcasing expertise in water system installation and repair, a plumber can position themselves as a valuable resource for the builder.

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6. Increase Referrals With a Customer Referral Program

One effective way to win more referrals for a plumbing business is to implement a customer referral program. This strategy not only helps in boosting the company’s reputation but also aids in acquiring new customers.

To start, providing exceptional customer service is crucial. Customers are more likely to recommend a plumbing company if they had a positive experience. This includes ensuring timely responses, efficient problem-solving, and a friendly demeanor. By going above and beyond for customers, they will be more inclined to recommend the business to their friends and family.

When asking for referrals, it is important to be selective. Instead of approaching every customer, focus on those who have expressed satisfaction with the services provided. These customers are more likely to recommend others who may have similar needs.

To further incentivize customers to refer others, offering rewards or incentives can sweeten the deal. This can include discounts on future services or even cash rewards. By offering something in return, customers will be more motivated to actively promote the plumbing business to their network.

7. Establish, Control, and Modify Your Plumbing Marketing Budget

Setting, managing, and adjusting a plumbing marketing budget is crucial for the growth and success of a plumbing company. By allocating a specific budget for marketing efforts, plumbers can proactively promote their services and attract potential customers.

One important aspect of managing a plumbing marketing budget is determining the recommended percentage of sales to allocate toward marketing. While this percentage can vary depending on the specific circumstances of each business, a general rule of thumb is to allocate around 5–10% of total sales towards marketing. This ensures that sufficient funds are available to invest in marketing initiatives without significantly impacting the overall financial health of the company.

Targeted campaigns play a significant role in building an online reputation for a plumbing business. By using the allocated marketing budget to target specific customer demographics, plumbers can tailor their messaging and advertising efforts to appeal to their ideal customers. This helps to establish a solid online reputation, increase brand awareness, and ultimately attract more customers.

8. Promote Your Plumbing Services Through Google Ads

One effective way to market your plumbing business is by using Google Ads. With Google Ads, you can create targeted advertisements that will reach potential customers who are actively searching for plumbing services. By bidding on relevant keywords such as “plumbing services” or “emergency plumber,” you can ensure that your ads appear at the top of search engine result pages. This increased visibility will help drive traffic to your website and generate leads for your business.

Local service ads

Local Service Ads offer a multitude of benefits and features specifically designed to optimize advertising for plumbers or plumbing businesses. One key advantage is their prominent placement at the very top of relevant Google search results, increasing the visibility of plumbers’ services.

These ads also offer the ability to target specific neighborhoods, ensuring that plumbers’ advertisements are reaching their local customer base effectively. By narrowing down the target audience, the ads can generate higher-quality leads and conversions.

Another valuable feature of Local Service Ads is the inclusion of essential business details in the ad itself, such as verified reviews, contact information, and hours of operation. This allows potential customers to make informed decisions right from the search results page, streamlining the process and increasing the likelihood of contacting the plumber.

Search ads

Search ads are a powerful tool for plumbing businesses looking to market their services effectively. These ads appear at the top of Google’s search results page, giving them prime visibility to users actively searching for plumbing-related services. They typically include a headline, description, and URL, providing a concise and compelling message to potential customers.

When it comes to plumbing marketing, targeting specific keywords such as “leak repair” or “emergency plumber” is crucial. By using these plumbing-related keywords, businesses can ensure that their ads are reaching the right audience at the right time, increasing the likelihood of conversions and inquiries.

9. Focus on Lead Tracking & Reporting

Lead tracking and reporting play a crucial role in measuring the success of plumbing marketing strategies. By diligently tracking and reporting all leads generated through various marketing efforts, plumbing companies can gain valuable insights into the effectiveness of their campaigns and make data-driven decisions for future strategies.

One of the main reasons why lead tracking is important is because it provides a clear picture of the return on investment (ROI) for marketing activities. By tracking each lead and recording specific details such as the source of the lead and how it was generated, plumbing companies can accurately calculate the costs associated with acquiring each lead and determine if the marketing efforts were worth the investment. This information is essential for making informed decisions on where to allocate marketing budgets in the future.

10. Implement Targeted Email Campaigns

Email marketing can be a highly effective strategy for promoting a plumbing business and reaching potential customers. By sending targeted email campaigns, plumbers can engage with their audience and provide valuable information about their services. This approach allows them to specifically target individuals who are interested in plumbing services or have shown an interest in similar services in the past. Through well-crafted emails, plumbers can highlight their expertise, showcase their top-notch services, and offer special promotions or discounts to entice recipients to take action. By analyzing the data and metrics from these campaigns, plumbers can easily track their success and make necessary adjustments to optimize their future marketing efforts. 

Send service reminders and offer deals

Email marketing can also be an effective way to send service reminders and offer exclusive deals to customers for a plumbing business. Staying connected with customers is crucial for any business, and email marketing allows plumbers to maintain that connection by sending timely reminders and attractive offers.

Service reminders can be sent to remind customers about their routine maintenance or check-up appointments. This ensures that customers do not forget to schedule these important services and helps to maintain a steady flow of business. Exclusive deals can also be offered through email marketing, incentivizing customers to choose your plumbing services over your competitors. For example, offering a discounted rate for a specific service or providing a coupon code for a future service can encourage customers to take advantage of the offer and book an appointment.

11. Utilize Direct Mail Marketing

Leveraging direct mail marketing can provide numerous benefits for plumbing companies. This traditional marketing method allows businesses to directly reach their target audience, effectively promoting their services and generating leads.

One strategy to make direct mail marketing effective is to use creative mail pieces. By thinking outside the box, plumbing companies can design eye-catching mailers that grab customers’ attention. Incorporating catchy slogans and compelling headlines further boosts the chances of recipients opening and engaging with the mail. This can help create brand awareness and keep the company top of mind when plumbing needs arise.

Another effective approach is to include incentives in the direct mailers. This can be in the form of special discounts, exclusive offers, or limited-time promotions. By offering customers something of value, it encourages them to take action and make use of the plumbing services.

12. Provide Excellent Customer Service

Exceptional customer service is essential for the success and growth of a plumbing business. In a highly competitive industry like plumbing, providing a positive experience for customers is crucial for building a strong reputation and establishing a loyal customer base. By going the extra mile and providing top-notch service, plumbers can set themselves apart from their competitors and create long-lasting relationships with customers.

One key element of outstanding customer service is going beyond the basic plumbing services. This means providing assistance and guidance throughout the entire service process, from the initial phone call to the completion of the job. Plumbers who take the time to understand their customers’ needs and provide personalized solutions will leave a lasting impression and build trust with their clientele.

Grow Your Plumbing Business With Plumbing Software

Plumbing business software offers numerous benefits and features that can tremendously help in growing a plumbing business. This software is an essential tool for plumbing companies, as it allows them to streamline operations, manage schedules, and improve efficiency.

One of the key features of plumbing business software like Service by WorkWave is its ability to optimize scheduling and dispatching. Plumbers can easily view and manage their appointment schedules, ensuring that jobs are assigned to the right technicians based on their skills and proximity to the customer’s location. This helps in minimizing travel time and maximizing productivity, ultimately leading to better customer service and increased profitability.

Benefits of Using Service by WorkWave

Service by WorkWave offers numerous benefits for plumbing businesses looking to effectively manage and attract new clients. Some of the key advantages include:

1. Improved Efficiency: Field service software streamlines operations and helps employees work more efficiently. With features like real-time scheduling, route optimization, and mobile access to important information, employees can complete their tasks more quickly and accurately.

2. Enhanced Communication: Allows for better communication between team members, customers, and management. This leads to fewer misunderstandings, faster response times and overall improved customer satisfaction.

3. Financial Services: Elimination of manual, double-entry operations due to streamlined, integrated payment processing. Provide customers with various payment options through a reliable service provider.

4. Increased Customer Satisfaction: With improved communication, faster response times and better service delivery, customers are more likely to be satisfied with your business. This can lead to repeat business, positive reviews, and overall growth.

In Closing

Implementing these 12 tips for plumbing marketing in 2024 can help your business stand out in a competitive industry and attract new customers. By focusing on exceptional customer service, utilizing field service software like Service by WorkWave, and staying up-to-date with the latest marketing trends, you can effectively grow your plumbing business and achieve success. Partnering with Service by WorkWave can provide numerous benefits for your plumbing business, including improved efficiency, enhanced communication, financial services, and increased customer satisfaction. By utilizing the features and benefits of this field service software, you can streamline your operations, manage schedules effectively, and ultimately attract new clients while retaining existing ones. Schedule your free demo today!

Get Started With Service Software!

Manage a variety of field service business tasks while also growing your business. Service by WorkWave is here to help you manage your business all in one place.

Alex is a Product Marketing Manager that enjoys using his background in the trades to help small businesses succeed. When he's not finding new customers for WorkWave, Alex is out finding adventure in the mountains of Colorado with his wife and dogs.