70% of U.S. households have a pet. This is a significant fraction of the residential market, indicating that, to find and keep customers, pet safety will need to become a priority for many pest control and landscaping businesses. While strides have been made to make insecticides less harmful for both humans and pets, it’s still an industry-wide challenge to provide both highly effective and pet-friendly pest control. Pet owners can also feel the effects of…
The company you keep can have a significant impact on how your business operates, and that doesn’t just apply to who you hire and work with internally. Choosing to partner with the right suppliers and vendors can help your pest control company save on core business expenses, including the chemicals and materials that you use every day. Thinking of the broader opportunities a partnership can provide is essential when considering who you do business with.…
Running a successful pest control business demands that your processes evolve over time, but that doesn’t mean just changing for the sake of change. Instead, the changes you make should be focused around realistic, tangible goals that can benefit your business moving forward. By setting S.M.A.R.T goals and using the actionable insights provided by PestPac, you can reflect on your own metrics and see how they stack up against industry benchmarks. That data is the…
Your customers are more connected to technology than ever before, and that means their expectations for your business have shifted to include the use of current technology to provide them with more efficient service. The use of technology in the field not only builds your customers’ confidence in your business but also gives you the flexibility to run your business the way you want to. As a result, virtually every industry with employees in the…
As a pest control professional, you know how easy life can be for rodents once they find their way inside a man-made structure. With shelter from the elements, protection from predators, and easy access to food, human homes, and buildings are all too attractive to rats, mice, and other pests. Your customers rely on your technicians to be the barrier between their spaces and rodent invaders, but the job can be easier said than done…
Pest control is more than a way to earn a paycheck. It’s a rewarding career where you have the opportunity to help people reclaim their homes from pest infestations. Unfortunately, unwanted creepy crawlies will always try to invade our living spaces, but that means steady business for the pest control business owner! You may be thinking, “What do I need to start my own pest control business?” If you’re interested in starting your own pest…
The days of customers finding your pest control business in the Yellow Pages are over for business owners. Online search is king, with Google dominating as 97% of users head online to research local services. The rules have changed, so how can a pest control company keep up? Implementing an SEO (search engine optimization) strategy can help your pest control company reach more customers online and get a leg up on the competition. Moz defines…
As one of the earliest online marketing strategies, email marketing has stood the test of time. A tried and true method for business owners in the pest control industry that allows you to nurture leads and convert them into loyal customers. This two-part series will help you utilize email marketing to grow your pest control business and wow your customers. Email Marketing Beginner Tips 59% of marketers identified email as the most effective channel for…
It seems like nearly every day there is a new smartphone, gadget, car, or computer. While the act of constantly keeping up with all of these technological advancements can be intimidating and frustrating at times, these tools are ultimately designed to make our daily lives better. On a business level, forward-looking technologies can add a new dimension to how you manage and operate your pest control company and control pest populations. See below how these…
While it’s easy to get lost in the day-to-day of running your pest control business, it’s important to take a step back, see where you’re at and determine where you want to be. In order to grow your business, reduce costs and improve customer service, identifying challenges and having the right tools in place will help achieve your overall goals. This blog covers common challenges among pest control owners, including call-back rate standards, revenue per…
Whether you’re new to the pest control industry or have been around for years (or even decades!), taking the right steps to continuously scale your business is more important than you might think. Regardless of where your business is in its lifecycle, you should have the same goal – to boost your bottom line year-over-year. Few things are scarier to a business owner than failing. If you’re not scaling your business, you’ll become stagnant and…