Are you eager to expand your courier service business and reach out to a larger audience? Have you ever thought of courier marketing?
Nowadays, having efficient employees and providing high-quality products or services to customers is just not enough. Marketing lets you increase your sales, build brand awareness, engage with customers and grow your courier services business.
Most courier marketing activities aim to build company brands. That is because your company’s reputation is built on what customers know and your ability to meet their expectations.
This detailed guide covers everything you need to know when it comes to marketing your courier business. Read on to find out more.
1. Social Media Marketing
In this day and age, social media platforms are a force to reckon with for small and medium-size business marketing. However, your business needs to have a solid marketing strategy if you wish to enjoy the full benefits of the platforms.
Having courier advertising ideas can help avoid guesswork ‒ you get to plan for everything before getting your message out there. Almost all your customers are already on Facebook, Instagram, Twitter, or LinkedIn. You only need to come up with a plan on how to speak directly to them.
Some questions you can ask yourself when developing a courier social media marketing plan include:
- Who is my audience?
- What message do I want to send to my audience using social media networks?
- How can I measure my social media marketing success in my courier business?
- What am I looking to achieve?
- Which social media platforms would my target audience use the most?
Some platforms you can use for social media marketing include:
You can start by creating your courier business fan page. The friendly environment of Facebook hosts about 2.85 billion users every month.
Facebook is a platform where people go to chat with friends and relax. As such, you need to develop a strategy that can help you get the attention of these people.
Twitter is another social media platform to market your courier business. To ensure you are at the top of the game, follow tweeters in the courier industry or any other related business, especially those with a good number of followers.
Don’t be too official. Instead, have a range of tweets about brand building, discounts, some news, special offers, and more. Remember to retweet whenever customers have said something good about your courier service business.
LinkedIn is a great place to engage with other courier businesses, post jobs, and get recommendations. The more recommendations you get from your customers, the more reliable and credible your business will appear to your new customers.
Would you believe us if we told you 90 percent of all Instagram users follow at least one brand? Instagram is one of the fastest-growing social platforms that you can use to get in touch with your target audience.
2. Email Marketing
With an average American receiving 126 emails every day, email marketing is a strategy here to stay. It’s a marketing strategy used to connect with potential customers and develop a lasting relationship with current customers.
Given that it is one of the most conversion-rich and cost-effective forms of digital marketing, you can rest assured your courier service business will send customized and informative messages to customers. When potential courier customers open, read, or even click on these emails, you will have an idea of our email marketing success.
For instance, if people open emails but don’t take time to read or click on a call-to-action button, it means you need to tailor your courier marketing emails to your customers.
Without a well-thought-out email campaign, your courier business will miss out on a lot when it comes to reaching out to your target audience. And this can be even worse if your business doesn’t have email marketing.
Here are a few reasons why email marketing is crucial for your courier business:
- Economical: Email marketing lets your business participate in courier marketing at almost zero cost per message. If your company is just starting or you’re a small business owner, email marketing is a better choice, especially if you are on a budget.
- Customizable and personal: Unlike social media channels where you write a message that addresses everyone, email marketing lets you segment your audience and tailor your message to each group.
- Action-oriented: Other than replying and forwarding, emails are great tools for sign-ups, click-through, and even straight and straight buying.
- Measurable: There is no guessing when it comes to email marketing. An email marketing software lets you track every action that your subscriber takes.
Networking is an ideal way to make your courier service business known. It is a great way to tap into advice from experts and build your reputation. All you need is to get out and meet people. Make your company visible.
Show up to events, showrooms, or workshops and interact with business owners, HR managers, CEOs, and supply managers. Grab the opportunity to talk about your courier delivery services, let them know what you will offer and how their businesses will benefit.
Creating connections with competent and experienced entrepreneurs helps you gather information about other business domains. What’s more, you might meet other couriers who will throw opportunities your way.
You might not get business deals or partners, but be sure that you’ll pass your message across and even get high-quality referrals.
4. Launch an App
On-demand apps increase customer convenience. For this reason, online shopping, Uber, and many other companies have become a norm to many families.
Moreover, COVID-19 has changed the way most people operate. For example, many retail businesses have moved online to enable their customers to order products from the comfort of their homes.
Having an on-demand delivery app can market your business and increase your revenue since it improves customer convenience. In addition, most customers today are willing to pay more if you make deliveries within the shortest time.
Without a doubt, a courier delivery app will boost your business given they are easy to use. And you should expect the demand for these apps to increase continuously in the coming years.
Some factors to consider when developing a courier delivery app for your business include:
- Interface: The interface should be easy to use.
- Availability: Most courier businesses are working 24/7 nowadays.
- Payment options: Your business should have multiple payment options.
- Real-time tracking, monitoring, and navigation.
- An app that works both offline and online.
- A safe and secure app.
5. Google Adwords
Google Adwords is a pay-per-click marketing strategy that has become popular with the rise of digital marketing. As a courier advertising idea, it allows you to reach out to your target audience. If you want to drive immediate traffic, Google Adwords is the way to go.
Advertisement in this form is based on pay only when someone browsing clicks on your ad. The cost of clicks will depend on the keywords you focus on. For small businesses, use of Google Adwords is an ideal tool to steer business to the right audience.
That is because Google ads will give you control over your advertising budget to choose what works for you. Google ads allow you to reach relevant customers and improve your ads overtime to get the best results.
However, you need to understand that competition is stiff as many companies contest for the top spots.
6. Create a Website
Websites help you remain competitive by reaching out to a wider audience. As an entrepreneur, you probably know how online presence is important to your business.
Even if your courier business largely relies on customer referrals, a company website with high quality and visuals can increase your revenue and set you apart from your competitors. Moreover, customer buying habits are drastically changing with technological advances and the current business environment.
However, you need to develop content marketing techniques if you are looking to attract more people, especially those looking for courier delivery services, to your website. A website also allows you to create landing pages that are very useful whenever you want to run ads.
Whenever you share information on various social media platforms, you should also share links to your website. Lastly, a website offers valuable insights regarding your audience, meaning you can change your marketing strategy at any time.
Use of referrals is a marketing strategy where you request regular customers to recommend your brand to other people.
Let people talk about your brand by providing satisfactory services. Happy customers are likely to share their experiences with family and friends. That makes referrals one of the best tactics to attract new customers, as most people rely more on peer recommendations.
Here are some examples of referral marketing strategies to take your business to the next level:
- Rewards: rewarding your customers for making referrals increases engagement and brings in new leads. But you must understand your customers to offer them rewards they’ll value.
- Customer reviews: good reviews captivate more customers; always display them.
- Contests: organize exciting competitions for customers and have prizes to give away.
- Charity: creating an opportunity for customers to donate as they purchase is an excellent way of getting their loyalty.
8. Tracking Feature
In this era where everything is online, people don’t need to go to stores daily to confirm the delivery of their goods. That demands a delivery system with a proper tracker for customer satisfaction.
To increase your courier business efficiency, you need to keep customers updated on real-time information regarding their delivery. These include a visual tracking system that allows customers to track their orders from the starting point to delivery.
A good tracking system enables better interaction between the customers and delivery staff. Moreover, it increases the accountability and credibility of your business. The result is that it will create a solid customer base for your business.
9. Courier Exchange Services
Did you know you can get some of the best deals from your industry? All you need to do is enlist your courier business in exchange services – and open doors to more opportunities. What this means is that you’ll start getting jobs from larger and more established companies.
Usually, when bigger courier companies are busy and unable to handle customers’ demands, they tend to give them to other companies. By enlisting your business in these courier exchange services, you stand a chance of getting jobs passed down by these large companies.
10. Joining Local Business Groups
Local business groups bring together entrepreneurs from a specific field or area. Most of these groups have a common goal, and that is helping your business grow.
If you are looking to develop new courier service business ideas, you should not be a lone ranger. Some of the benefits of local business groups include:
- Increase visibility for your courier business.
- Sharing of industry knowledge and skills.
- Local business groups give credibility to your business.
11. Leverage Influencers
Influencer marketing occurs when brands or businesses collaborate with an influencer to promote their products or services.
Influencer marketing has evolved much quickly compared to other forms of advertisement and marketing. A few years ago, influencer marketing was mostly limited to celebrities.
However, having influential people mention or endorse your courier business can boost your sales. This kind of marketing works because the public usually has a lot of trust in influencers. As a result, they have the power to influence purchase decisions made by their followers.
12. Print Brochures/Flyers
Brochures and flyers are the ideal marketing tool for a small budget. They are the most affordable and valuable promotion tools. The most important thing to note when you write your brochures and flyers is the customer’s point of view.
Why should you consider brochures and flyers when marketing your courier business?
Personal touch: Giving flyers to your target audience will create a personal bond with them. Be creative and persuasive enough to make people want to read your flyers or brochures.
Cost-effective: printing brochures and flyers don’t cost you a lot of money yet can positively impact your business. Distribution cost is also low.
Capturing advertisement: Quality printed brochures and flyers attract the attention of potential buyers.
To get your brochures and flyers to reach as many people as possible, you can distribute them several ways. Some of these include:
- Insert your brochures and flyers in packages sent to customers
- Hand out to people at events, trade shows, and workshops.
- Do door-to-door distribution.
- Put your flyers and brochures on cars.
Many courier businesses have lost a lot of revenue because they failed to realize the importance of courier marketing. In addition, more and more people are using online platforms like never before due to the ease of accessing the internet. Billions of people use social media for a wide variety of reasons.
If you invest in marketing your courier service business using the courier advertising ideas mentioned above, you can rest assured your business will achieve remarkable success. Therefore, if you own a courier business and you’re looking to expand, consider some or all of the strategies in this article.