Author

Janette Conwell

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When running a local service business, social advertising across Facebook and Instagram can be a powerful tool if executed correctly. While “organic” social still provides value, the results are unpredictable. It can be difficult to anticipate if your content is reaching your actual target market, and engagement rarely correlates with real business goals, such as brand awareness, website traffic, and lead generation. “Organic social” is simply all social efforts that do not involve paid promotion.…

Online reviews are a huge influence on consumers when they are seeking to hire a trustworthy service business. It is a very personal matter when you think about it; people are inviting you to come to their home, sometimes even if they are at work, and make their sanctuary beautiful, functional, safer or more comfortable. So, it stands to reason that most people will do research before they decide on a company to bring into…

Why Social Media Is Important For Your Business Social media is a part of our everyday lives and essential for business. Whether your field service business is small and family-owned, a large enterprise, or somewhere in between, there is tremendous value and endless opportunities on social media, such as increasing your customer base, building and nurturing relationships with existing customers, reputation management, and more. Social media provides a direct outlet for communication with current…