Are you considering starting a pet-sitting business? From developing your business plan to marketing strategies and pricing your services, there is much to consider when beginning this journey. Join us as we take a deep dive into how to start a pet-sitting business.

Business Plan

Wondering how to start a pet-sitter business? The first step is developing a business plan for your new venture.

Research and Preparation

business and financial

Before starting a pet-sitting business, it’s crucial to research relevant local laws and regulations, as well as check out nearby competitors. 

Look at local pet sitters on Google, join Facebook groups, and check out community forums to get some insight into demand, pricing, and competition.

Your business plan will need to be comprehensive, encompassing your services, basic expenses, marketing plans, and whether you’ll work alone or manage other pet sitters.

Business Structure

When deciding on a legal structure for your pet-sitting business, consider factors such as liability protection needs, tax implications of each type of entity (e.g., sole proprietorship vs. LLC), and what partners are involved in the venture (if any).

Financial Planning

Financial planning is essential when starting a pet-sitting business. For example, you’ll need to develop cash flow projections based on expected income streams from clients over time to properly budget for future expenses and ensure the financial stability of the company going forward.

Having a robust business strategy is the keystone of any prosperous pet-sitting venture, and implementing effective promotional tactics can help your enterprise thrive and profit.

Marketing Strategies

Marketing strategies get your business noticed, and, in turn, can help convert potential customers into dedicated clients. A well-crafted marketing plan gets people talking about your services, which can draw more pet owners to your business.

Online Presence

working in front of the computer the kitten is lying on his lap

An online presence is crucial for businesses in today’s digital world. After all, a website could showcase your services, provide information about you (and your team if you have one), and let potential clients contact you directly. 

Social media platforms can be another valuable tool for your business. In particular, Facebook, Instagram, and Twitter can let you connect with others and raise your profile. 

You can share snaps of pets (with the owner’s consent) or give helpful tips on pet care. Also, remember to share what types of animals you work with if you offer services for rodents, reptiles, etc.

With the right online strategy, you can build your reputation as a professional pet sitter that owners can trust.

Networking & Referrals

Word-of-mouth referrals are invaluable when it comes to startups and growing businesses alike. Reach out to those who work with animals in your local area—vets, groomers, trainers, and pet stores—and inquire if they would help refer customers or display flyers about your services. 

You could also join local networking groups related to the pet industry or even start one yourself. Networking events provide great opportunities for meeting new people and expanding your customer base. They’re also an opportunity to build relationships within the community that could lead to future referrals down the line.

Services Offered

You want to give owners peace of mind that their beloved animals are safe while they’re away. In that context, you need to be knowledgeable about animal care, including:

  • Feeding
  • Walking
  • Grooming
  • Administering medications if needed
  • Providing companionship

Additional services can increase revenue for your pet-sitting business. Dog walking is one popular service many pet owners appreciate when they don’t have time or energy to take their pup out themselves. 

Grooming is another important service that helps set your offer apart. For example, you could offer nail trimming or ear and teeth cleaning for pets in your care.


baller chihuahua surrounded with 100 bills

Pricing options vary within the pet-sitting industry but should always be fair and reasonable for both parties involved. Pet owners want quality care at an affordable price, while sitters need enough money to cover costs associated with running the business. 

Many pet-sitter businesses offer discounts for multiple visits per day or week, so consider all factors before setting prices. Payment methods may include cash or credit card payments online via secure platforms like PayPal.

Equipment and Supplies Needed

Starting a pet-sitting business requires the right equipment and supplies. Some essential pet tools you may need, depending on the types of animals you’re looking after, include the following:

  • Leashes
  • Collars
  • Treats
  • Toys
  • Waste bags

Additionally, reliable transportation is essential for getting to clients’ homes or getting to a vet if there is an emergency. A vehicle with enough space to transport pets safely is ideal.

Pet sitters should also consider investing in specialized pet carriers to make it easier to transport animals from one location to another without compromising safety or comfort levels.

the rights of animals a cat and a justitia figure on a wooden background

Having the right insurance coverage is given when running any type of business – pet sitting included. Business liability insurance is a valuable safeguard against potential lawsuits related to injuries sustained by people or animals while on the job. 

Before you get a policy, you’ll want to shop around to find one that’s the right fit for your business. Speaking with a professional insurance agent is a good idea, as they’ll work with you to find the right coverage for your specific needs.

When working with clients as a pet sitter, you need to ensure all parties involved have an understanding of the terms under which your services will be provided. With that in mind, make sure your clients understand the fee structure for services, any cancellation fees, and the duration/time frame of service delivery.

FAQs About How To Start a Pet-Sitting Business

Here are some common questions about how to start a pet-sitting business.

Are pet-sitting businesses profitable?

Yes, pet-sitting businesses can be profitable. By utilizing an effective promotional approach and having a carefully designed business plan, pet sitters can reap the rewards of their services.

Additionally, providing additional services such as dog walking or grooming can help boost profits even further. Ultimately, with dedication and hard work, pet-sitting businesses have great potential to become successful and profitable ventures.

How do I sell myself as a pet sitter?

When marketing yourself and your company, you’ll need to specify what animals you are willing to look after, what additional services, and whether you have any relevant qualifications, such as animal first aid or previous experience.

To give owners peace of mind, it’s a good idea to have references from previous clients and highlight your love for animals.

How do pet sitters make money?

Pet sitters make money by providing various services to pet owners. These services can include daily walks, overnight stays, administering medications, playing with pets, cleaning up after them, and more. 

They usually charge an hourly rate or a flat fee. Many pet sitters offer additional services, such as grooming, that may be charged separately from regular visits. By providing these extras at competitive rates, you can maximize your income potential.

Final Thoughts: How To Start a Pet-Sitting Business

So that’s how to start a pet-sitting business. With the proper research and preparation, you can establish a pet-sitting business that will bring joy to pets and their owners alike. Once you’ve gotten your company off the ground, you can get pet services software to expand your business and grow your profits.

Start Using Pet Services Software!

Service by WorkWave’s pet services software helps you run your business more efficiently with features such as scheduling, dispatching, reporting, and more.

Hosam Sayed is a Product Marketing Manager at WorkWave with extensive knowledge of B2B product and marketing positioning. When not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping.