A delivery company can only route plan by hand for so long, before they decide that keeping up with customer demands is too much. After all, logistics challenges are difficult to solve when you are juggling a variety of requests like: same-day, specific delivery times, vehicle restrictions, etc. So you need to change up your approach to keep up with demands and increase customer satisfaction.
Take a page from Amazon’s playbook to see how you can immediately make your customers happy by taking a look at how you are routing — and start seeing the benefits of a customer centric approach.
If you haven’t thought about reconfiguring the way you plan your routes, now’s the time. Within a day you can improve your operations, make your drivers more productive, and as a result generate a positive experience for your customers.
When you put your customers’ needs first you can win the last mile race.
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