Experigreen has been using RealGreen since it started in 2017, using the software for their entire operational platform as they’ve successfully pursued an aggressive growth trajectory. When they were presented with the opportunity to test the new Wavelytics™ Marketing Analytics platform, they were eager to jump on board.
According to Experigreen Marketing Director Scott Jablonski, “It’s exciting being an early adopter because you’re literally building the roadmap for a platform that’s going to help a lot of people.” Currently available exclusively for RealGreen users, Marketing Analytics is designed to help lawn and landscape companies optimize their print marketing decisions by turning complex data into actionable insights — which helps drive smarter decisions, maximize ROI and boost long-term growth.
Powerful Analytics for Peak Performance
Marketing Analytics’ powerful data insights provide near real-time campaign visibility, improved customer targeting, direct mail campaign tracking analytics and more. With a user-friendly, flexible dashboard, users gain a 360-degree view into marketing prospects, customers and performance.
“I love Excel. I love data. But I don’t like wasting time,” explains Jablonski. “In the past, we really haven’t had a lot of analytics around how mailers have performed. With [Marketing Analytics] now, being able to track responses in an automated way will be amazing. Being able to do it down to the account level will just be nirvana.”
Moving Into the Future
Jablonski says he’s excited about the potential of Marketing Analytics and what it will mean for Experigreen — and RealGreen — moving forward. “Our company has used RealGreen from the very beginning. The things that are happening in this space are very unique … For historical customers who have done a lot of different things with RealGreen in the way of direct mail or digital, this feels like a new world.”
With marketing especially, Jablonski continues, “You’re always trying to do it better. When it comes to the efficiencies of the [Marketing Analytics] platform, it takes you so many steps ahead in the evolution of marketing.”
Ready to see how Marketing Analytics will revolutionize how your company approaches print marketing? Watch the video to learn more!