The Lawn & Landscape Technology Conference is always a must-attend event, but 2021 is set to be the most exciting year for the event yet. For the first time ever, WorkWave is thrilled to attend the Lawn & Landscape Technology Conference along with Real Green, Coalmarch, and Slingshot, who are now part of the WorkWave family!

As a result of these new partnerships, WorkWave is excited to showcase a wider range of landscaping software solutions than ever before. As a whole, we will  be showing off the latest innovations in service technology with product experts, demonstrations, a speaking session, and even a happy hour meet and greet where you can get to know our CEO, David Giannetto, and Real Green’s COO, Tim Robinson.

Where to Find Us

While WorkWave, Real Green, Coalmarch, and Slingshot are now partnered under the WorkWave umbrella, there’s simply too much for us to showcase at one booth. Be sure to pay us a visit at each of our booths to check out all that we have to offer. You won’t want to miss us!

  • WorkWave can be found at booth #315.
  • Real Green and Coalmarch can be found at booth #402.
  • Slingshot can be found at booth #805.

Meet Our Demo Rockstars

Visit WorkWave at booth #315 to see our innovative solutions in action firsthand and gain a deeper understanding of how you can streamline your business by taking advantage of the latest technology and features in WorkWave Service and PestPac Lite.

Paul Iannelli, PestPac Lite Account Executive

Paul is an account executive at WorkWave and has been with the company for two and a half years. He started his WorkWave career as a business development representative before stepping into his current position. His favorite part of being an account executive is seeing how his work makes life easier for business owners.

When he’s not hard at work, he loves to settle in behind his kit and play the drums.

Jennifer Ferrigno, WorkWave Service Sales Manager

Having spent nearly a decade with WorkWave, Jennifer has worked in a number of roles and knows WorkWave Service inside and out. She held the titles of sales executive, account manager, and senior account executive prior to becoming the WorkWave Service sales manager, so you can bet she knows WorkWave Service better than just about anyone!

Outside of work, Jennifer loves to travel, spend time with her family, and hangout with Meaty, her English bulldog.

The Membership Economy

On Wednesday, September 1, 2021, at 3:00PM ET, be sure to attend Real Green by WorkWave’s speaking session on the membership-based business model and the role it plays in the shifting environment of the lawn and landscaping industry. Real Green Vice President of Software and Digital Sales Brian Bacigalupo will be joined by lawn care industry expert Beth Berry for the session.

Bacigalupo and Berry will speak to the advantages of this business model for modern lawn and landscape companies, the benefits it provided for users during the unpredictable events of 2020, and how the membership economy can help businesses to create “forever customers.” During the session, they’ll offer strategies and tactics for implementing this business model and speak to the technology that makes it possible—and attainable—for contemporary landscape businesses.

Get to Know Our Executive Team

After Berry’s presentation, come by the Real Green booth, #402, at 3:45PM ET on Wednesday, September 1, 2021, to take a break, grab a drink, and get to know the faces behind WorkWave and Real Green’s industry-changing partnership.

WorkWave CEO, David F. Giannetto, and Real Green COO, Tim Robinson, will be on hand to answer your questions and speak to how the two market leaders in pest control and landscaping have joined together to become even stronger than the sum of their parts. Learn how WorkWave and Real Green plan to shape technology to help you grow your business, service your customers, and maximize your money to go beyond service.

The Details

The 2021 Lawn & Landscape Technology Conference is being held August 31-September 2, 2021, at the Omni Orlando Resort at ChampionsGate in Orlando, Florida. WorkWave is looking forward to showcasing our growing team and seeing you in-person again, so be sure to drop in and see us at the WorkWave, Real Green & Coalmarch, and Slingshot booths! For more information, visit or the Lawn & Landscape Technology Conference site.


Hosam Sayed is a Product Marketing Manager at WorkWave with extensive knowledge of B2B product and marketing positioning. When not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping.