While many businesses are working to navigate COVID-19, planning to attend future industry conferences or training is not something that they have on top of their minds. Some businesses lack the bandwidth or staff to attend, some have strict travel bans in place, some don’t have the discretionary spend, and others simply do not feel safe going to an in-person event in the foreseeable future.
While the ability to quickly adapt plans or to manage a crisis is second nature to an event or meeting planner (e.g. last minute speaker cancellations, food and beverage being sent out at the wrong times, audiovisual equipment failing), event professionals are being challenged in a whole new way in the face of the global pandemic.
Event professionals are foregoing the old event nuances and finding ways to adjust to the “new norm” when planning events. They find themselves asking, “how can I engage my audience and provide their desired content in the most interactive and safest way possible?”
Planned Events
Not sure what to do with an event you’ve already contracted? Don’t wait. Talk to your hotel or venue right away to explore your options for still hosting the event and collect pertinent information on the cancellation or postponement terms. Once you have that knowledge in your hands, you can make a sound decision before communicating any updates to your audience.
Here are some preparedness tips for already contracted in-person events:
Virtual Events
Although having one-on-one face time with your audience is critical, event professionals are switching to virtual events whenever possible. Virtual events allow you to reach your audience in a safe space.
Here are some tips for hosting a successful virtual event:
Wrap-Up
COVID-19 has left the events world in a cloud of uncertainty and sparked a loss of personal connections. Event professionals must rise to the challenge, adjust to the “new norm,” and find more innovative ways to serve our community, connect with our audience, and deliver business objectives in a responsible way. The power of events, whether they’re virtual or in-person, is a valuable asset that drives business goals and should remain at the forefront.
For more support or resources, please email events@workwave.com.
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