As a carpet cleaning professional, you understand the importance of appearance. Not only when it comes to rugs, but also when it comes to designing your website: Your website is your company’s window to the world. It is the first impression potential customers get of your business. Set your website right, and you will convert visits to your website into new customers.
The best carpet cleaning websites showcase their business while ensuring customers and potential customers can quickly find all the information they need on the website. Potential customers aren’t going to waste time searching your website for what they need. A poorly presented website could result in visitors quickly leaving your website for a competitor.
Whether you’re hiring someone to build your website or plan to build your carpet cleaning website on your own, it’s important to understand the essentials of website design. We’ve chosen the 10 best carpet cleaning websites and their prominent features to help you better understand the fundamentals of carpet cleaning website design.
1. Easy to Navigate
Visitors to your website want to find the information they need quickly. If they can’t find the information they’re looking for, they’ll leave. Your website’s structure impacts how high you’ll rank in search results, how much traffic your website will get, bounce rates, and what percentage of visitors become customers.
An easy-to-navigate website has menu items that are effortlessly accessible from any page. The Captain Steamer website excels at navigation. Visitors to this website can quickly find the information they need from the website’s clearly labeled menu. Easy navigation will encourage people to explore the website’s products and services while generating brand confidence.
2. Eye-Catching Visual Design
The visual design of your carpet cleaning website represents your brand. It communicates that your business is professional and trustworthy. Using the right balance of graphics will get visitors’ attention to your website and keep them engaged. However, you don’t want to go overboard. Too much animation, scrolling text, and flash intros will bog down your website.
N.S.E.W. Carpet Cleaning’s website has a simple yet visually appealing design. The website uses minimal animation to attract visitors’ attention while always focusing firmly on the brand. The visual appeal of your cleaning website helps you establish brand affinity with visitors to your website.
3. Testimonials on Homepage
Customer testimonials are important because they generate trust in your brand. Whether they come in the form of star-ratings, reviews, or testimonials, they reflect the experience of real customers who’ve used your brand. With close to 90% of consumers reading online reviews, they’re a must for carpet cleaning websites.
Heaven’s Best Carpet Cleaning exemplifies this concept. You can find customer testimonials on their homepage. They go a step further by inviting visitors to read reviews for their business on Google or leave a review of their own. Potential customers want to know what other customers think of your business. Make this information easy for them to find.
4. Intuitive Contactability
Carpet cleaning websites should always make it easy for potential customers to get in touch. When a visitor is ready to contact your business, they shouldn’t have to do much clicking around to locate your phone number and other contact information. Be sure your contact information is placed prominently on your website.
We Clean Carpet does a great job of placing its phone number prominently on its homepage in a clear manner. The company’s menu includes a contact tab, and they even have an option to schedule online.
5. Clear Description of Your Services
Not all carpet cleaning companies offer the same services. The best carpet cleaning websites let potential customers know what services they offer. Does your business provide a commercial carpet cleaning service? How about upholstery or area rug cleaning? If your website visitors can’t figure out what services you provide, they may end up going to a competitor’s website.
Although Jose’s Deep Carpet Cleaning website is a bit busy, it excels at highlighting its services. Everything is laid out clearly at the top of the website. Be sure to list the services your cleaning business offers on your homepage.
6. Detailed FAQ Page
The FAQ page answers your customer’s most frequently asked questions. A FAQ page improves the visitor experience because they can quickly find information about your businesses in one place. By including a FAQ page, you help visitors with information about purchasing decisions. Your employees won’t have to waste time answering simple questions.
Steam Pro, Inc. provides its customers with a comprehensive FAQ page that answers most questions that may arise while browsing their website. FAQ sections also boost your business’ visibility on Google and other search engines.
7. Informative About Us Page
Some of the best carpet cleaning websites overlook the crucial About Us section of their websites. While it’s important to focus on your company’s products and services, the About Us page enhances customers’ experience by answering their questions about who you are and whether they want to do business with you.
Clean Carpet RX gets the About Us page right. There’s a detailed introduction to the Founder and information on the company. Knowing the founder is a biochemist lets potential customers know they’re dealing with an expert. A detailed About Us page can help convert visitors to customers.
8. Sales, Promotions, and Offers
If your carpet cleaning business is running a holiday promotion or discounting services, you want to make sure your customers know about it. Sales, promotions, and other offers are a great way to attract new customers to your business while encouraging repeat business. Make your sales easy to find by placing them on your homepage, so visitors can quickly find them.
Heirloom Oriental Rug Cleaning makes sure you see their specials by placing them in the banner at the top of their homepage. Visitors can click on “view all specials” to see all the promotions they’re offering. Offering discounts is a great way to attract business.
9. Create a Carpet Cleaning Blog
A blog should be part of every carpet cleaning website design. Blogs allow you to connect with your customers while providing them with informative articles about maintaining their carpets. A blog establishes your business’ expertise and builds trust with customers. It also strengthens your brand and helps attract new customers.
TMQ Carpet Cleaning provides an excellent example of how the best carpet cleaning websites incorporate a blog. A blog is a great marketing tool that you shouldn’t overlook when constructing your website.
10. Videos to Showcase Your Services
Effectively using video on your website is a great way to build your brand and convert visitors into customers. A well-done video tells visitors about your business and allows them to get a glimpse of your work. Video helps build connections to your company and enhances the customer experience.
ChemDry does an outstanding job of effectively incorporating video elements into their website by displaying a banner with short videos of their services and including longer videos throughout the website.
Your website introduces your carpet cleaning business to the world. The best carpet cleaning websites are easy to navigate, focus on the customer experience, and generate trust in the company. Converting visitors to customers is your website’s primary goal and should be an integral part of your company’s digital marketing strategy.