Implementing a smart marketing strategy will help you determine the steps to take to communicate your business to potential customers effectively and where to access information to see which strategies work best. Developing an effective strategy for marketing cleaning services involves defining your brand, communicating it to the…
Are you interested in starting a carpet cleaning business? There is ample opportunity in the carpet cleaning industry. Research shows that the annual revenue in the United States for janitorial and carpet cleaning services is $45 billion. From routine cleanings to damage from floods, there will always be…
Although you might disagree, most people find cleaning their homes to be stressful and even painful. By starting a house cleaning business, you are tapping into an enormous house cleaning industry with plenty of clientele. There will always be a demand for home cleaning services, that keep you…
Starting your own house cleaning business can be a smart business decision. It’s not as simple as perfecting your cleaning techniques or learning how to charge for your cleaning services, however. You also need to hire and provide housekeeping training for cleaning staff while concentrating on growing your…
With over 9,000+ members, ISSA has more than solidified itself as a leading trade association and point of reference for cleaning professionals and contractors worldwide. Each and every year we are eager to attend ISSA’s North America Conference to hear more about the trends shaping the commercial and…
Market dynamics evolve from a change in both supply and demand. As customer expectations change, innovation changes the way that businesses meet these expectations and vice versa. Whereas 20 years ago, customers may have ordered goods from a catalog and waited weeks for delivery, today that same order…
Achieving true business growth means diversifying efforts to expand and maintain existing customer relationships. Capitalizing on cross and upsell opportunities can be powerful tools to add value for the customer and your cleaning business. Research shows that increasing customer retention by just 5 percent can increase your profits…
Price increases can be a tricky subject, especially if you’re just getting started with your cleaning company. On one hand, it is a powerful strategy that can help improve your company’s bottom line. On the other, it can become a point of contention among your customers, potentially causing…