Paula Alves

Paula joined the Marketing team at WorkWave in April 2019. She is currently the Director Product Marketing - Pest, managing all aspects of the product marketing life cycle including campaign development, messaging, promotions, and market research for PestPac, Coalmarch and WorkWave Marketing products. She is dedicated to working closely with the Product, Sales, and other Marketing team members to ensure go-to-market plans and product adoption.

PestPac Presents: Bridge the Gap — Communication Across the Generations

For business owners, it’s common knowledge that each new generation tends to take a unique new approach to things —…

11 months ago

Webinar Takeaways: Tips for Simplifying Your Small Business

In our recent webinar, Tips for Simplifying Your Small Business, we sat down with industry experts Eric Richmond, owner of…

1 year ago

Is There Such a Thing as Positive Pests?

Pests might not always be bad — an uncommon opinion because, traditionally, pests are seen as harmful creatures that cause…

1 year ago

What Chemicals Do Pest Control Companies Use And Where You Can Buy Them

Dealing with pests in your home or business can be a frustrating experience. To effectively eliminate and prevent future infestations,…

1 year ago

Pests That Are Dangerous to Pets

Pets are extremely common in America. 70% of households own at least one pet, and many pet owners consider these…

1 year ago

What Is Humane Pest Control, and How Does It Work?

As a pest control business owner, you understand the importance of providing effective pest management solutions to your clients while…

1 year ago

What Are The 3 Methods of Pest Control?

If you've ever found yourself in a battle against pesky pests, then you know just how frustrating it can be…

1 year ago

How Much Is Pest Control for Mice

The presence of rodents can be a significant nuisance to businesses and homeowners.  As the Centers for Disease Control and…

1 year ago

5 Stages of the Customer Journey

The leading PCOs recognize that their success depends on their ability to make full use of tools that address every…

1 year ago

How Much Is Pest Control for Roaches?

Roaches can be an enormous problem for many home and business owners in the US — it leads to potential…

1 year ago

Pests by the Seasons: A Guide

One of the essential principles of pest control is to focus on suppressing the activity of unwanted insects or animals.…

1 year ago

How PestPac Empowers Its Users to Be the Best in Pest

With 40 years in the pest control industry, it isn’t difficult to see that PestPac by WorkWave brings its users…

1 year ago

5 Signs It’s Time to Switch Software Providers

Field service professionals know the old adage, don’t fix what isn’t broken. But what about not fixing what is broken?…

1 year ago

Pest Control Contracts Or No Contracts?

Whether it’s better to have contracts or no contracts for pest control-related business is a question that does not have…

2 years ago

Protecting Your Customers Brand with True Remote Monitoring

Brand reputation is the perception the public has of a company consisting of its employees, partners and products or services…

2 years ago

How Much Does Bed Bug Treatment Cost? | Pricing Guide

Bed bugs are a common problem in residential areas, and they are notoriously difficult to get rid of. They can…

2 years ago

How Much Does Termite Treatment Cost? | Pricing Guide

Termites affect thousands of homes in the U.S. every year. As a pest control professional, it's one of the most…

2 years ago

Technology Is Changing the Way Pest Control Companies Do Business

Keeping pests out of homes and businesses is a practice that’s practically as old as time itself, but any pest…

2 years ago

Increasing Your Revenue With PestPac to Out-Perform the Competition

Combining the same tools your business relies on to run your pest control business with those you use to process…

2 years ago

Hiring and Retaining Great Employees Is More Important Than Ever

Pest control has always been a highly competitive industry when it comes to staffing, with different companies within the same…

2 years ago