Paula Alves

Paula joined the Marketing team at WorkWave in April 2019. She is currently the Director Product Marketing - Pest, managing all aspects of the product marketing life cycle including campaign development, messaging, promotions, and market research for PestPac, Coalmarch and WorkWave Marketing products. She is dedicated to working closely with the Product, Sales, and other Marketing team members to ensure go-to-market plans and product adoption.

Pest Control Drones: Should Your Business Be Using Them?

In an era where innovation meets necessity, the agricultural and pest management industries are turning their attention skyward. As drones…

5 days ago

Eco-Friendly Pest Control: Why Your Business Should Go Green

As environmental concerns become increasingly pressing, businesses are reevaluating their practices to align with sustainable values. Traditional pest control methods…

1 month ago

Pest Control Statistics 2025: Industry Trends to Look Out For

As the world grapples with increasing urbanization and changing environmental conditions, the pest control industry is facing significant evolution. Pests,…

1 month ago

200+ Pest Control Names for Starting Your Business

Starting a pest control business can be an exciting and rewarding venture. As the demand for pest management services continues…

3 months ago

How to Write and Send a Price Increase Notice in Pest Control

When crafting a price increase notice for your pest control services, prioritize personalized communication. Begin by addressing each client by…

3 months ago

How Much Is My Pest Control Business Worth?

Valuing a pest control business can be a complex yet essential process for business owners looking to assess the worth…

3 months ago

How to Write a Pest Control Invoice | Step-by-Step Guide

In the pest control industry, issuing invoices is a crucial aspect of maintaining professionalism and ensuring prompt payment for services…

3 months ago

How to Generate More Pest Control Leads in 5 Simple Steps

In the competitive world of pest control, generating leads is crucial for the success and growth of a pest control…

6 months ago

Termite Treatments: The Different Types of Treatments

For pest control businesses and professionals, termite infestations can be a common, challenging, and expensive issue to deal with. Termite…

6 months ago

Pest Control Franchise Opportunities: Top 10 Picks for 2025

Pest control is a thriving industry that offers entrepreneurs the opportunity to capitalize on the growing demand for pest management…

7 months ago

Pest Control Business Profit Margin Calculation: Boost Your Earnings

Crunching numbers is key for any business owner, and those who are starting or already running a pest control company…

10 months ago

11 Pest Control Marketing Ideas to Get More Business

In today's competitive landscape, pest control companies must implement innovative marketing strategies to stand out and attract new customers. With…

1 year ago

PestPac Presents: Bridge the Gap — Communication Across the Generations

For business owners, it’s common knowledge that each new generation tends to take a unique new approach to things —…

2 years ago

Webinar Takeaways: Tips for Simplifying Your Small Business

In our recent webinar, Tips for Simplifying Your Small Business, we sat down with industry experts Eric Richmond, owner of…

2 years ago

Is There Such a Thing as Positive Pests?

Pests might not always be bad — an uncommon opinion because, traditionally, pests are seen as harmful creatures that cause…

2 years ago

What Do Pest Control Companies Use And Where Can You Buy These Chemicals?

Dealing with a variety of pests in your home or business can be a frustrating experience. To effectively eliminate and…

2 years ago

Pests That Are Dangerous to Pets

Pets are extremely common in America. 70% of households own at least one pet, and many pet owners consider these…

2 years ago

Humane Pest Control Explained: Methods and How It Works

As a pest control business owner and pest control expert, you understand the importance of providing effective pest management solutions…

2 years ago

What Are The 3 Methods of Pest Control? (Techniques that Work)

If you've ever found yourself in a battle against pesky pests, then you know just how frustrating it can be…

2 years ago

How Much Is Pest Control for Mice

The presence of rodents can be a significant nuisance to businesses and homeowners.  As the Centers for Disease Control and…

2 years ago