Author

Lance Dicker

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Market dynamics evolve from a change in both supply and demand. As customer expectations change, innovation changes the way that businesses meet these expectations and vice versa. Whereas 20 years ago, customers may have ordered goods from a catalog and waited weeks for delivery, today that same order is placed online, and the product can arrive to the customer in as little as 30 minutes from some enterprising businesses. This shift has meant changes for…