Existing customers account for the majority of sales for most businesses. You have a probability of making a sale that is somewhere between 60 and 70% with an existing customer while that percentage drops below 20% with a new lead. Focusing on nurturing relationships with your existing customers makes sense since the cost is much lower than new customer acquisition. Building long-term relationships will unlock more repeat sales, and those customers will turn into advocates…
Lawn care is a $77 billion industry. There is a strong demand for these services, and the key to connecting with your audience is to adopt the right lawn care marketing strategies. These lawn service advertising ideas will show you how to advertise lawn care and help you connect with your target market, generate new leads, and convince people that you offer the best lawn care services in the area. Search Engine Optimization Developing an…
Why are reviews so important for your field service business? Reviews are a crucial element of your online presence because they help consumers make informed decisions.More than half of consumers say they will avoid businesses with ratings under four stars. Consumers see reviews as being more trustworthy than advertising, and the internet makes it easy to look for ratings and reviews and compare different businesses.Getting more field service reviews for your business should be a…
When people need lawn care, they typically begin their search on the internet. Unfortunately, you don’t have complete control over your online reputation. If negative landscaping reviews appear online about your company, removing them is often difficult, if not impossible. Even worse, negative reviews can keep potential customers away. Fortunately, preventing bad reviews is easier than many people realize. Use the following lawn care business tips to avoid negative reviews from appearing online. Here are…